We just know this much: Abercrombie's Ohio-based, Asian-made Hollister line evokes an idyllic history of California surfing heritage without having anything whatsoever to do with the sport! So its wearers are true idiots -- the definition of poseurs -- and they're advertising it.
So when a couple of white models went to South Korea late last month to pose at a Hollister store opening (because Korean models just couldn't convey a sport that was invented in the Asian Pacific), they ended up offending Asians with racist Twitter posts.
It was really quite poetic.
Two of the models took photos of themselves posing with "Asian squinty eyes," according to the site Koreabang and other outlets.
And when a follower responded positively, "Look at how many Asians liked that picture... impressive," one model tweeted back, "Hahahaha they ruhhvvvv itttt!"
Seeing the cash register start to freeze over, a Hollister rep told Fox that the models were fired:
Hollister Co. and its parent company Abercrombie & Fitch value diversity and inclusion. In a recent incident in South Korea, a couple of associates did not adhere to these values. As a company, we do not tolerate inappropriate or offensive behavior. We terminated the associates involved as a result of their actions. On behalf of our more than 80,000 employees around the world who cherish our core values and our culture of diversity and inclusion, we sincerely apologize for the offense caused by these unauthorized, ill-considered actions.
But really now. Stop buying this junk already.