Loading...
Oops

Kim Kardashian 'Aurora Dress' Promoted After Dark Knight Massacre: Boutique Apologizes

Comments (0)

By

Fri, Jul 20, 2012 at 4:23 PM
click to enlarge @KIMKARDASHIAN
  • @KimKardashian

See also:

*Dark Knight Massacre: LAPD Sends Undercover Cops Into Area Theaters.

From the Department of Too Soon comes news of this unfortunate Twitter FAIL:

An online fashion retailer called Celeb Boutique was feeling the heat today after it capitalized on the trending popularity of the term Aurora to promote a Kim Kardashian-inspired dress it sells.

The site is based in the U.K. and claimed it was unaware that the trending topic was about this morning's massacre during a screening of the Batman film The Dark Knight Rises in Aurora, Colorado.

Here's what the site tweeted:

click to enlarge celeb_boutique_aurora.JPG

#Aurora is trending clearly about our Kim K inspired #Aurora dress ;)"

Twitter users then flamed the Boutique, calling the statement "the worst tweet of the day," "the most insensitive tweet" and "appalling."

The company removed the offending tweet and stated that, because its "P.R." is not U.S.-based, it was unaware of the story behind the #Aurora trending topic:

We are incredibly sorry for our tweet about Aurora - Our PR is NOT US based and had not checked the reason for the trend, at that time our social media was totally UNAWARE of the situation and simply thought it was another trending topic. We have removed the very insensitive tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused.

Slate today blamed the tweet on "outsourcing," though it's not clear that cheaper marketing was the motivation behind the company employing a non-U.S. firm that could very well be in the U.K.

We reached out to Celeb Boutique but had yet to hear back.

[@dennisjromero / djromero@laweekly.com / @LAWeeklyNews]

Related Content

Related

Now Trending

Los Angeles Concert Tickets

Slideshows

  • 21st Annual Classic Cars "Cruise Night" in Glendale
    On Saturday, spectators of all ages were out in multitudes on a beautiful summer night in Glendale to celebrate the 21st annual Cruise Night. Brand Boulevard, one of the main streets through downtown Glendale, was closed to traffic and lined with over 250 classic, pre-1979 cars. There was plenty of food to be had and many of the businesses on Brand stayed open late for the festivities The evening ended with fireworks and a 50th anniversary concert from The Kingsmen, who performed their ultimate party hit, "Louie, Louie." All photos by Jared Cowan.
  • The World Cup Celebrated And Mourned By Angelenos
    The World Cup has taken Los Angeles by storm. With viewings beginning at 9 a.m., soccer fans have congregated at some of the best bars in the city including The Village Idiot, Goal, The Parlour on Melrose, Big Wang's and more. Whether they're cheering for their native country, favorite players or mourning the USA's loss, Angelenos have paid close attention to the Cup, showing that soccer is becoming more than a fad. All photos by Daniel Kohn.
  • La Brea Tar Pits "Pit 91" Re-Opening
    Starting June 28th, The Page Museum once again proudly unveils the museum's Observation Pit, which originally opened in 1952 but has spent most of the last half century closed. Now visitors can get an up-close look at Pit 91, which is currently under excavation. The La Brea Tar Pits, home of the Page Museum, is one of the world's most famous ice age fossil locations, known for range of fossils from saber-toothed cats and mammoths to microscopic plants, seeds and insects. The new "Excavator Tour" is free with museum admission if purchased online at tarpits.org . All photos by Nanette Gonzales.