Okay, they're not all grandmothers. The recommended starting age for a cougar-dating search on the site is 35.
Feel sleazy? Just wait, because CougarLife claims that ...
... the Sunset Strip in West Hollywood, home of said tasteful billboard, is the epicenter of American cougardom.
Cindy Rocker, the site's "head of cougar relations" (really), claims the 90069 zip code (hair city USA) has the most cougars per capita of any other zip code.
It's like the Def Leppard groupies moved there in 1985 and never left, yeah?
Anyway, this is supposed to be about that startlingly shocking billboard. A publicist says it's "controversial" and that it's "turning heads."
Who are these bottom-feeding, cougar-hungry people anyway? Oh yeah, men.