Loading...
Race and ethnicity

Lingerie for All Women, No Matter What Skin Tone, Says L.A.'s Tara Raines (Amen)

Comments (0)

By

Thu, Feb 2, 2012 at 8:09 AM
click to enlarge FREDERICK'S OF HOLLYWOOD
  • Frederick's of Hollywood

Okay fellas, here's what you're getting your girl for Valentine's Day:

A bra that matches her skin tone! Ah!? No? Well, anyway, if you're in the market, you might have a hard time fulfilling that wish, even if the gift was going to be for yourself.

That's because it's difficult to find bras that match the color of, well, ladies of color. An L.A. woman this year has set out to change that:

Tara Raines, a 31-year-old Angeleno and psychologist whose skin tone is flavorful enough that a cream bra just won't do, has started a Facebook campaign called "What's Your Nude," to call out lingerie makers for their lack of product for minorities.

The title of the endeavor says it all: Oftentimes pale lingerie is labeled "nude." But it's not nude for many African-Americans.

She told WWD this recently:

Women of color have tremendous spending power in the U.S. and it's absurd to think that in 2012 we are essentially disenfranchised when we shop for lingerie. It's my hope that this campaign will drive not only awareness, but swift action by bra makers.

She added:

I was horrified when I found out my mother had been dyeing bras all those years.

That ain't right. We here at L.A. Weekly will not sit idle as beautiful women of color go without the same choices in sexy, scintillating lingerie that people like Nicole Kidman have.

Make yourselves heard. "Like" her Facebook page. Use the #What'sYourNude hashtag on Twitter. Seek out that perfect shade of lingerie.

We stand with you.

[@dennisjromero / djromero@laweekly.com / @LAWeeklyNews]

Related Content

Now Trending

Los Angeles Concert Tickets

Slideshows

  • 21st Annual Classic Cars "Cruise Night" in Glendale
    On Saturday, spectators of all ages were out in multitudes on a beautiful summer night in Glendale to celebrate the 21st annual Cruise Night. Brand Boulevard, one of the main streets through downtown Glendale, was closed to traffic and lined with over 250 classic, pre-1979 cars. There was plenty of food to be had and many of the businesses on Brand stayed open late for the festivities The evening ended with fireworks and a 50th anniversary concert from The Kingsmen, who performed their ultimate party hit, "Louie, Louie." All photos by Jared Cowan.
  • The World Cup Celebrated And Mourned By Angelenos
    The World Cup has taken Los Angeles by storm. With viewings beginning at 9 a.m., soccer fans have congregated at some of the best bars in the city including The Village Idiot, Goal, The Parlour on Melrose, Big Wang's and more. Whether they're cheering for their native country, favorite players or mourning the USA's loss, Angelenos have paid close attention to the Cup, showing that soccer is becoming more than a fad. All photos by Daniel Kohn.
  • La Brea Tar Pits "Pit 91" Re-Opening
    Starting June 28th, The Page Museum once again proudly unveils the museum's Observation Pit, which originally opened in 1952 but has spent most of the last half century closed. Now visitors can get an up-close look at Pit 91, which is currently under excavation. The La Brea Tar Pits, home of the Page Museum, is one of the world's most famous ice age fossil locations, known for range of fossils from saber-toothed cats and mammoths to microscopic plants, seeds and insects. The new "Excavator Tour" is free with museum admission if purchased online at tarpits.org . All photos by Nanette Gonzales.