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Hollywood

Academy Awards at Theater With No Name? Kodak, Seeking Bankruptcy Protection, Wants Out

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Wed, Feb 1, 2012 at 4:25 PM

click to enlarge RAJIV PATEL
  • Rajiv Patel
This year's Academy Awards are loaded with controversy, and they haven't even been handed out yet.

Brett Ratner pulled out of producing the show after uttering an anti-gay slur. Then onetime friend-of-the-tranny Eddie Murphy followed him out the door (irony?). Now it looks like The Help is poised to take home many a statuette, even though some (some?) African Americans aren't happy with a film by white folks, for white folks, about demeaning black work.

Who said bad news comes in threes?

Eastman Kodak Co., which filed for bankruptcy protection last month, wants out of its naming rights deal that puts its name atop the theater where the Academy Awards have been held since 2002.

Way to celebrate 10 years.

The company, understandably, wants to save the "significant annual fee" it pays to keep its brand on the venue, which is attached to the architecturally atrocious Hollywood+Highland complex in Hollywood, according to The Wall Street Journal.

(The same day that the city's Community Redevelopment Agency was officially put out of business, the Kodak, owned by CIM Group, a developer that got tens of millions of CRA public money to get its hands on Hollywood+Highland and other developments, is no longer the Kodak. Perhaps. Discuss.)

City Councilman Eric Garcetti has already called for ideas for new names.

Seeing how digital photography helped put Kodak in its position, how about:

-Hipstamatic Theater.

-Don't Allow Location Theater.

-Grainy iPhone Video Theater.

-Cop, Give Me My Damn Phone Back, And Don't Delete My Pics Theater.

-And, of course, You Better Not Show Your Friends (I Promise I Won't) Theater.

What do you think?

[@dennisjromero / djromero@laweekly.com / @LAWeeklyNews]

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