The hotel, which is popular among Hollywood celebrities, laid off more than 250 employees when it closed for renovations. About 100 of them reapplied for their jobs earlier this year, as the hotel prepared to reopen. But Unite Here organizers say that only about 10-15 of them were rehired.
The rest got postcards, reading "At the present time we are pursuing other candidates who more closely match the job qualifications."
"This is a high-class hotel," said Martin Tavarez, the assistant maitre d' at the banquet, who has been out of work for the last two years. "The clientele need high-class personnel. They need people with experience. We know the hotel like the back of our hand."
The hotel is owned by the Sultan of Brunei. One of the demonstrators appeared dressed as the Sultan. The hotel has said the new workers will vote whether to join a union.
Councilman Paul Koretz, who represents Bel Air, joined the demonstration, as did Councilman Bill Rosendahl. John Wilhelm, the president of Unite Here, also joined the protest.
"I never thought I'd get to do this in Bel Air," he said. "Peace won't come to Bel Air until peace comes to the workers of the Hotel Bel-Air."
The Unite Here demonstrators adopted the Occupy Wall Street chant, "We are the 99%."