... without a small dose of subversive payback. A friend recently notified us that the true feelings of the three bros who started the company are splattered all over a new Four Loko billboard at Venice and Overland:
Anyway -- the billboard appears to be part of an ad campaign for the new bottled line of Four Lokos, which contain only 8 percent alcohol instead of 12 percent, like the company's much-hated/adored jumbo cans.
We admit, we're still not entirely sure what this all means. (Phusion Projects has been contacted for comment.) But our best guess is it's a jab at all the nauseatingly dramatic TV news reportage that has come of the repeated government strikes. Toupeed "Anchorman" types are intolerable enough as it is; give them a hip teen trend to trill on, and things get downright silly.
Case in point: "Four Loko Sickened Students, Not Rape Drugs," as reported by NBC (which actually is Channel 4, the network depicted by the billboard, in L.A.).
The FDA can have their caffeine, guarana and taurine back. The FEC can have it's prominent "This can [or bottle] has as much alcohol as [ ] regular beers" warning label, blighting all that camo beauty. The governors of America (including California's) can have their symbolic alcopop bans that don't actually do anything because Phusion already removed the freaky shit, if that's what makes them happy.
But these bros aren't going down without a hearty personal joke to confuse the righteous dorks -- looming over one of the fattest intersections in Culver City, like a good billboard do.