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Electric Daisy Carnival Promoter Pasquale Rotella Wants Another Shot at Hosting Massive Parties at the L.A. Coliseum

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Wed, Jun 15, 2011 at 8:04 AM

click to enlarge Pasquale Rotella, second from right.
  • Pasquale Rotella, second from right.
One tragic death, about 60 arrests, and 200-plus medical emergencies couldn't really pry the massive rave called Electric Daisy Carnival from its home base at the publicly owned L.A. Coliseum.

But when it was revealed that the rave's promoter allegedly paid a coliseum official to work on the side for him, even as that official lobbied to keep the raves going on public land, political support for the multi-million dollar parties eroded. And EDC headed to Las Vegas for a three-day version June 24.

But EDC honcho Pasquale Rotella says the party's not over. He wants to come back.

Rotella, who puts on the shows under his promotion company Insomniac Events, told the Los Angeles Business Journal this week (print only):

I would love nothing more than to have our events return to the coliseum in the future.

click to enlarge EDC ravers.
  • EDC ravers.

Indeed, there's a lot of money to be made. Insomniac claims a $42 million impact on the USC-area economy during EDC weekend. Last year's party drew slightly more than 160,000 revelers, police told the Weekly.

Rotella says the Vegas event could attract as many as 100,000 per day for three days.

The Business Journal estimates that tickets for the Vegas version could bring as much as $20 million, with production costs running about $12 to $15 million.

This even as he has signed on for five years of EDCs in Vegas. When we wrote that he was leaving L.A. for Vegas long-term, Rotella corrected us. No, he said, Vegas is just another extension of his EDC parties, which also take place in Denver, Dallas, Puerto Rico and Orlando, Florida.

Rotella told the Business Journal that "we're still based in Los Angeles, and our main market is California."

A Business Journal reader poll asking readers if the coliseum "should allow raves again" was running 58 percent "no" to 41 percent "yes."

[@dennisjromero/djromero@laweekly.com]

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