Electric Daisy Carnival Promoter Pasquale Rotella Wants Another Shot at Hosting Massive Parties at the L.A. Coliseum

Comments (0)


Wed, Jun 15, 2011 at 8:04 AM

click to enlarge Pasquale Rotella, second from right.
  • Pasquale Rotella, second from right.
One tragic death, about 60 arrests, and 200-plus medical emergencies couldn't really pry the massive rave called Electric Daisy Carnival from its home base at the publicly owned L.A. Coliseum.

But when it was revealed that the rave's promoter allegedly paid a coliseum official to work on the side for him, even as that official lobbied to keep the raves going on public land, political support for the multi-million dollar parties eroded. And EDC headed to Las Vegas for a three-day version June 24.

But EDC honcho Pasquale Rotella says the party's not over. He wants to come back.

Rotella, who puts on the shows under his promotion company Insomniac Events, told the Los Angeles Business Journal this week (print only):

I would love nothing more than to have our events return to the coliseum in the future.

click to enlarge EDC ravers.
  • EDC ravers.

Indeed, there's a lot of money to be made. Insomniac claims a $42 million impact on the USC-area economy during EDC weekend. Last year's party drew slightly more than 160,000 revelers, police told the Weekly.

Rotella says the Vegas event could attract as many as 100,000 per day for three days.

The Business Journal estimates that tickets for the Vegas version could bring as much as $20 million, with production costs running about $12 to $15 million.

This even as he has signed on for five years of EDCs in Vegas. When we wrote that he was leaving L.A. for Vegas long-term, Rotella corrected us. No, he said, Vegas is just another extension of his EDC parties, which also take place in Denver, Dallas, Puerto Rico and Orlando, Florida.

Rotella told the Business Journal that "we're still based in Los Angeles, and our main market is California."

A Business Journal reader poll asking readers if the coliseum "should allow raves again" was running 58 percent "no" to 41 percent "yes."


Related Content

Now Trending

  • L.A. Porn Production Shuts Down Over HIV Report

    The adult video industry's trade group today called for a moratorium on production after a performer might have tested positive for HIV. The Los Angeles-based Free Speech Coalition said in a statement that one of the facilities used by porn stars under the industry's voluntary, twice-a-month STD testing protocol "reported...
  • Venice Boardwalk Beat-Down Caught on Video

    A brutal beating next to the Venice boardwalk this week was captured on video (on the next page). Los Angeles Police Department detectives are asking for your help in tracking down not only the suspect, but the victim, who "we haven't been able to locate," Officer Nuria Venegas told us...
  • Woman Fatally Struck by Vehicle at Burning Man

    A woman was fatally struck by a vehicle at Burning Man today, organizers said. The Pershing County Sheriff’s Office in Nevada identified the deceased as 29-year-old Alicia Louise Cipicchio of Jackson, Wyoming. Burning Man spokesman Jim Graham said she fell under a bus or "large vehicle" that was carrying participants early today. See...
Los Angeles Concert Tickets