Snoop Dogg Criticized for Promoting 'Blast' Malt Liquor in Letter by Law Officials That, Ironically, Puts The Drink on The Map For Kids

Comments (0)


Fri, Apr 22, 2011 at 11:57 AM

click to enlarge It's a Blast. - PABST
  • Pabst
  • It's a Blast.
The Snoop Dogg-promoted Blast malt liquor is being targeted by law officials across the land for being a "binge in a can."

The fruity, 23.5 ounce concoctions contain 12 percent alcohol, about three times the amount in a 12-ounce can of Budweiser.

Maryland Attorney General Douglas F. Gansler was joined by 17 other state attorney generals in writing a letter to the CEO of Pabst Brewing Company -- asking it to halt production. What's kind of funny about this is ...

... the letter, in some passages, comes off as a marketing document. And, given all the headlines it has created, it has so far only served to put Blast on the map (we hardly knew it existed).

Here's a taste of Gansler's ad copy:

You offer this product in fruit flavors of grape, strawberry lemonade, strawberry watermelon, blueberry pomegranate, with an alcohol concentration of 12 percent (ABV) in brightly colored 23.5 ounce cans.

Um. Sounds like a refreshing, good time to us. Where do we sign up?

But wait, there's more: The Maryland AG argues that one can of Blast contains the equivalent of nearly five standard alcoholic beverages and will, by itself, get the average person to the DUI borderline of .08 blood alcohol level.

Most importantly, Gansler thinks the employment of L.A.'s own Snoop Dogg as an endorser aims Blast squarely at the under-21 crowd:

... Pabst has chosen as its celebrity spokesperson, hip-hop/rap music artist Snoop Dogg, who is popular among persons under 21 and whose promotional videos for blast are accessible to viewers of all ages on social media sites such as YouTube and Twitter.

(Eh, actually counselor, Snoop is old enough to be the grandfather of a teenager, and Twitter doesn't host videos).

Pabst chief marketing officer Jon Sayer told CNN this:

As with all Pabst products, our marketing efforts for Blast are focused on conveying the message of drinking responsibly. To that end, the alcohol content of Blast is clearly marked on its packaging.

Gansler still wants action:

" ... We call upon Pabst to rethink the dangers posed by Blast, promoted by a popular hip-hop celebrity, as a 'binge-in-a-can' in sweet flavors and bright colors aimed at the youngest drinkers," Gansler stated.

We like this campaign. Puts fruity, high-octane alcohol front-and-center so all the kids know its there. If they didn't know this drink was for them, they sure do now.

Pabst couldn't have paid for better publicity.

Related Content

Now Trending

  • Made in America Fest Will See Massive Police Presence

    There will be a massive police presence at the Made in America festival downtown this weekend.  Los Angeles Police Department Lt. Rick Stabile says there will be about 270 city officers dedicated to patrolling the perimeter outside the two-day concert that starts Saturday. Another 200 Los Angeles County Sheriff's Department...
  • Here are the Winners and Losers in California's $330 Million Film Tax Subsidy

    Jerry Brown, California's skin-flint governor, acceded Wednesday to an increase in the film tax credit to $330 million. Brown is a well-known skeptic of Hollywood subsidies, but the combined forces of organized labor, multinational entertainment conglomerates, and B-list celebrities proved too powerful to resist. The industry didn't get the $400...
  • Burning Man Shut Down Due to Weather

    The annual Burning Man festival in Black Rock, Nevada was shut down today after light overnight rains left the area known as the Playa flooded and muddy, officials said. Organizers advised festival-goers heading to the annual event to postpone their arrival until at least midday tomorrow. Burning Man was providing...
Los Angeles Concert Tickets