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Too Soon? Disney Now Marketing to Newborns and Their Moms (Really)

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Mon, Feb 7, 2011 at 2:16 PM
click to enlarge Can you say, 'Buy it now?' - DISNEY BABY
  • Disney Baby
  • Can you say, 'Buy it now?'

We could hardly blame Disney for creating tween-demo sensations like Miley Cyrus or Selena Gomez (not to mention Justin Timberlake, Christina Aguilera and Britney before them): Kids represent a merchandise bonanza for a stuffed-bauble marketing enterprise like Disney.

But how young is too young? Will the Burbank-based company soon be pumping "It's a Small World" into the womb?

Seems like it ...

... Yeah, Disney marketers are actually visiting maternity wards. The New York Times:

"Late last month, the company quietly began pressing its newest priority, Disney Baby, in 580 maternity hospitals in the United States. A representative visits a new mother and offers a free Disney Cuddly Bodysuit, a variation of the classic Onesie."

Why the hard sell -- which include giving away 200,000 onesies? Disney is rolling out its Disney Baby line in May, which will be sold via Amazon and eventually at Nordstrom and Target as well, according to the NYT.

Disney has really mastered the catch-'em-while they're-taking-their-first breath demographic, but we think there's more (unborn) territory to be exploited here:

-How about the sexy lingerie that helped to get mom knocked up in the first place? That's right, Disney-brand stripper shoes.

-Let's not forget about papa and that "twinkle" in his eye: Disney needs to team up with Viagra and stamp the Mouse on those blue pills.

-Of course, we wouldn't have this current baby boomlet, including 50-year-old women giving birth, without fertility science. There should be Disney-branded "Octo-Clinics." The mascots could be eight dwarfs.

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