According to the New Yorker's much-talked-about profile of L.A. billionaire philanthropist Eli Broad, who's building a museum downtown to house his considerable stable of art, collection for him is at least partly about keeping up with -- and outdoing -- the Joneses.
His former art curator, Shelley De Angelus, shows us the money quote, via LA Biz Observed:
"When you've got the big house, and you're driving a Jaguar, what differentiates you from every asshole dentist in the Valley? Art was a way for Eli to distinguish himself."
There you have it -- a peek inside the mind of big money: Fine art is to rich people what spikey hair is to Jersey Shore cast members. The bigger the better.