Beauty Is Pain: L.A.'s Popular 'Brazilian Blowout' Bashed For Toxic Fumage | The Informer | Los Angeles | Los Angeles News and Events | LA Weekly
Loading...
Health & Nutrition

Beauty Is Pain: L.A.'s Popular 'Brazilian Blowout' Bashed For Toxic Fumage

Comments (0)

By

Fri, Nov 5, 2010 at 10:11 AM

click to enlarge We'd rather be doing Brazilian Blow - BOBBY COOPER SALON
  • Bobby Cooper Salon
  • We'd rather be doing Brazilian Blow
Nicole Richie swears by it. The Olsen twins bathe in it. (Their hair, you perves.) Lindsay Lohan would go back to jail for it. Studio Noi -- a shmancy little salon in Venice -- blasts it on the daily.

From across the country, the ball-busting New York Times has its eye on Brazilian Blowout, an L.A.-based wonder product that does miracles for your frizz -- and perhaps a number on your tumors, too.

Though the brand has long declared itself free of carcinogens, the Oregon Occupational Safety and Health Administration released a warning last month that the Blowout may contain toxic levels of the cancer-causer formaldehyde.

Embarrassingly, teen mags and gossip rags have long vetted its lack of formaldehyde as its strongest selling point. (That and its traffic-stopping "boost to your lackluster coif," of course.)

Now, after more OSHA testing, Brazilian Blowout boasts on its website:

On October 29, 2010, Oregon OSHA released results of a comprehensive air monitoring study conducted across seven salons. Each case yielded formaldehyde exposure levels well beneath OSHA's Action Level, Permissible Exposure Level (PEL), and Short-Term Exposure Level.

OK, so they just admitted that Brazilian Blowout contains formaldehyde. Then how do they explain their "About Us" section, which still reads:

click to enlarge BRAZILIAN BLOWOUT
  • Brazilian Blowout

Owner and stylist Mar Fujimoto of Venice's own Studio Noi said she recently sold 500 Brazilian Blowout discount coupons through LivingSocial -- normally a treatment goes for a malignant $300 -- and now performs a handful a day.

"It doesn't bother me," Fujimoto told the Weekly. "There's just a bit of a thing that comes off -- I'm not sure what it is -- that gets in my eyes a little."

She said she trusts the company's claims that Brazilian Blowout is formaldehyde-free.

Beverly Hills salon owner Neil Weisberg (of the Neil George Salon) brushed off the commotion, lending the Times more wisdom than all the studies combined: "I say, you put Botox in your face, lead in your lipstick, and you smoke. Pick your poison."

Related Content

Now Trending

  • Mother Killed in Front of Grown Kids Over Parking

    A 43-year-old woman was fatally stabbed in front of her grown children following a parking-related dispute, and two suspects now face murder charges, Whitter police said. The victim's teary-eyed son, Daniel Crable, told reporters his mother's throat was slashed and that he tried to give her CPR, not realizing she was...
  • DUI Crackdown Hits Koreatown

    As we enter the drinking season—Halloween and then the holidays—police are hitting the streets in search of drunk drivers. While we're sure your haunted mansion party will be off the chain, remember that there's nothing more scary than red and blue lights in your rear view mirror. The Los Angeles...
  • 420 Dating Is Now a Thing

    It appears to us that nearly half the online dating  profiles out there express affinity for long walks on the beach. The other half seem to say, "420 friendly," at least in L.A. Los Angeles marijuana entrepreneur Miguel Lozano noticed that too, and this year he launched cannabis dating site my420mate.com...
Los Angeles Concert Tickets