Then along came those tiny tracking chips placed under the skin of the family dog. But the problem was, they cost a bit. Except this weekend in Hollywood.
On Saturday, the Zoom Room of Hollywood at 726 N. La Brea, a self-described "canine social club" whose primary business is training dogs, is offering to plant a tracking chip in your pup for $5, instead of the usual $50.
Zoom Room's teaming up with Found Animals, a non-profit group trying to cut back on animal euthanasia. Citing the fact that 6 to 8 million dogs and cats -- many of them lost -- end up in a shelter every year, with nearly 50 percent killed by the authorities, Zoom Room's Mark Van Wye says your micro-chipped pet can help avoid a tragic end.
"This is an incredible opportunity for dog owners throughout Los Angeles," says Van Wye in a press release.
Hope they planned for a bit of a recession-whacked, dog-loving crowd. It's set for a narrow window of time on Sunday afternoon, September 26, at the Zoom Room.
Contact Patrick Range McDonald at email@example.com.