Loading...
City News

Juicy Duo Quits Own Fashion Brand

Comments (0)

By

Fri, Jan 29, 2010 at 6:02 AM

click to enlarge JUICY COUTURE.
  • Juicy Couture.
Juicy Couture's L.A.-based founders Gela Nash-Taylor and Pamela Skaist-Levy have left their own building: After selling out to Liz Claiborne in 2003 and stepping down from co-presidents to creative directors in '08, the duo is leaving for good (kind of) over the creative direction of the company, reports The New York Post.

Whatevs: Tthe duo reportedly made $200 million off the deal with Claiborne -- all that for stylized velour sweatsuits and the ubiquitous Juicy logo on the rear ends of hot moms everywhere. The pair told the Post that it wants to do other things (TV and, we're guessing, a new line) and would stay in touch with Claiborne as consultants.

The timing is right. While not quite over, Juicy feels like an artifact of the relatively go-go '00s and the mid-decade economic housing bubble. Juicy represented a celebration of the full-bootied woman, a bookmark for the heyday of Jennifer Lopez. The new decade feels more austere, more yoga-bodied ... less huge-logo-on-your-ass.

"They've been saying [the firm was] over since we first sold the company in 2003," Nash-Taylor said.

[Spotted at LAObserved].

Related Content

Now Trending

Los Angeles Concert Tickets

Slideshows

  • Street League Skateboarding Super Crown World Championship
    On Sunday, Street League Skateboarding touched down in the Galen Center at USC as part of a four-stop tour for SLS's Super Crown World Championship. The L.A. stop determined the roster for Super Crown, airing August 24th on FOX Sports 1. The final eight are Nyjah Huston, Luan Oliveira, Torey Pudwill, Shane O'Neill, Paul Rodriguez, Chaz Ortiz, Matt Berger and Ishod Wair. All photos by Nanette Gonzales.
  • Comic-Con's "Celebrity" Autograph Area
    A sometimes overlooked (but still incredibly unique) aspect of San Diego Comic-Con are the celebs available to sign autographs, as well as the autograph seekers themselves. If you've ever wanted to meet the Soup Nazi from Seinfeld or the guy who played Michelangelo in the original Teenage Mutant Ninja Turtles, chances are, as you wander the Autograph Area, you'll be able to connect with someone you didn't even realize you were waiting your whole life to meet! All photos by Rob Inderrieden.
  • Real Madrid Soccer Practice at UCLA
    Fans came out to greet world champion soccer team Real Madrid as they practice at UCLA. This is the first time that soccer star Cristiano Ronaldo has practiced with the team this year. All photos by Jeff Cowan.