Premier men’s performance activewear and lifestyle brand Rhone has partnered with Equinox, the high performance lifestyle leader, to unveil the luxury fitness club’s first ever pop-up retail concept. The Rhone shops will live in 11 Equinox clubs across the country, including four locations within Los Angeles (Beverly Hills, Santa Monica, Westwood and South Bay).
To celebrate the openings, Rhone and Equinox will host a community workout on May 11 at the Beverly Hills location. Free and open to the public for Equinox members and non-members alike, guests will be invited to take the gym’s most popular group fitness class, the high-intensity MetCon3. Post class, attendees will have access to exclusive discounted shopping, special Equinox promotions and a premium gift bag featuring Rhone’s latest GoldFusion technology which infuses gold particles into the brand’s highest-performance fabrics for a softer, safer, faster-drying, longer-lasting, odor-neutralizing activewear garment. For more information on the Rhone brand and its Los Angeles Equinox pop-up shops, please visit Rhone.com/Equinox.