Gone are the days when those who frequented "sex shops" were looked upon as pervy weirdos in trench coats. Now, thanks to Internet porn, sexting, fetish fashion–loving pop stars and XXX lady lit like 50 Shades of Grey, there's no shame in buying your vibrators, lubes and other naughty accessories and accoutrements out in the open. In fact, doing so can be its own audacious adventure. At Pleasure Chest, it's always been that way. Thanks to a fun, friendly yet professional staff, bright atmosphere and diverse selection of saucy products (books, bondage gear, videos, dildos), the Chest continues to provide L.A. with toys for boy's boys, girl's girls and straight couples alike. The store celebrated its 40th anniversary last year with a huge shindig and "Glory Hole installation," which is now an annual affair, but the sultry socializing doesn't end there. Book readings and how-to classes (including "Suck It, Lick It, Love It" and "Advanced Anal Play") enhance the celebratory vibe. After all these years, this place is a pleasure no matter what your preference is. 7733 Santa Monica Blvd., W. Hlywd. (323) 650-1022, thepleasurechest.com.