Fairfax Avenue is crammed with streetwear shops that all sell pretty much the same things: snap-back baseball caps, T-shirts, sweatshirts, skateboard decks, maybe some colorful socks, all with a soundtrack of hip-hop. Diamond Supply Co. has those things, too, but with one big difference: The folks working here will actually acknowledge you. The spot started by selling skating hardware, but it's now known primarily for its duds featuring a stick-figure diamond logo, and its goods have become hot the world over. It even functions as a hangout for A-list rappers like Curren$y. While workers at Diamond's competitors seem to go out of their way to make sure you know they're too cool for school, the staff at Diamond doesn't make you feel like a loser who doesn't belong. In fact, associates will go so far to ask you if you would like any help. Imagine that! 451 N. Fairfax Ave., Fairfax District, 90036. (323) 966-5970, diamondsupplyco.com. —Ben Westhoff

Location Details

451 N. Fairfax Ave.
Los Angeles CA 90036
323-966-5970