Best Place to Shop Like a Pinup (2012)


Pinup girls adorn the walls at this boutique, which has locations in Santa Monica, in El Segundo and in the heart of Hollywood. Started by twins Rosie and Renee Tenison, two former Playmates and pinup girls themselves, Varga caters to a fashion-savvy crowd looking back to a time when women dressed like women. With pencil skirts, silky blouses and tailored dresses, the clothes are equal parts smart and sexy. The racks change weekly, and the salesladies are some of the sharpest women on the block. "Varga girls are smart girls who want to look like a million bucks without spending that much," Rosie says. Think Forever 21 meets Anthropologie, in a cute boutique right down the street. 2714 Main St., Santa Monica, (310) 310-8811; 730-C Allied Way, El Segundo. (310) 640-0700; 6801 Hollywood Blvd., Ste. 363, Hlywd. (323) 871-0786.

—Katharine Gammon

Location Details

2714 Main St.
Santa Monica CA 90405


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