Best Place to Begin Your Beauty Makeover (2012)

Number One Beauty Supply

Tired of your old look? Tired of your old self? It could be time for a major redo, and Santa Monica's Number One Beauty Supply has been the area's go-to makeover mecca since 1985. Owners Mercedes and Jacques Tour offer unique, hard-to-find beauty products, including the ever-popular $750 Natura Bissé filler cream, or the all-natural, paraben-, sulfate- and fragrance-free Ren skincare line from the United Kingdom. You'll find the all-organic, mineral-based makeup line by Jane Iredale, as well as organic skincare by Éminence and Avène. Make like a pro and try Bio Elements, which targets aging and problem skin. You can wash away your troubles with soaps from Provence, Italy or Greece, and then give your aging, frizzy, dull hair a lift with hundreds of specialty shampoos. Finish by pinning up and holding back your now luscious locks with the French Atelier line of accessories. Whether it's skincare, hair, makeup, kids' choices from around the world, candles, perfumes, bath care, travel pillows and blankets, aesthetically pleasing hot-water bottles — even an extensive collection of makeup bags — Number One has it. "We constantly look for what is special and unique in beauty and accessories," Mercedes says. "You can find nail polish from $5, or spend $20 on the Pretty line, which is all natural and chemical-free; or select from $3 to $200 makeup brushes." If it makes you look, smell and feel good, there's a good chance Number One carries it, and for a great price, despite that $750 face cream! 1426 Montana Ave., Santa Monica. (310) 656-2455,

—Karre Jacobs

Location Details

1426 Montana Ave.
Santa Monica CA 90403


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