There are many choices for your smut-wear needs, but while you're digging through that 3-for-$10 thong bin, consider the ritual and the anticipation. Long before Victoria had any secrets, the place that started it all opened its doors on Hollywood Boulevard — in 1947! While that flagship moved a few blocks away in 2005, it's still the two-story king of lingerie. And, early this year, the 117-store company announced that it was for sale. Although Frederick's of Hollywood says it's on firm financial ground with a recent $24 million line of credit, you never know. Victoria could swallow it up. And while you have that picture in your head, appreciate what you have, L.A. — the world's mecca of unmentionables. 6751 Hollywood Blvd., Hlywd. (323) 957-5953, fredericks.com.

—Dennis Romero

Location Details

6751 Hollywood Blvd.
Los Angeles CA 90028
323-957-5953