Best Place to Buy Nutella (2010)

Super King Market

If you live anywhere near the San Gabriel foothills, you will be familiar with the drive north up Lincoln from the Rose Bowl or thereabouts, into the giant, impossibly crowded parking lot across from a tiny carniceria, and into the cavernous interior of Super King Market. It is a huge semi-warehouse of a place with three locations, two in this town and one in Anaheim. You can get astonishingly inexpensive produce, including raw almonds, a dozen chiles, clean and leafy greens and donut peaches when they’re in season; a great meat department, with cases full of fresh chorizo, pigs feet and al pastor; a huge selection of Middle Eastern items, including bulgur (we lost count of how many grades) and yogurts and cheeses and nuts and even Turkish Delight (like a secret Narnia flashback by the door); a working bakery producing Mexican and Armenian breads and pastries; and, well, one could go on. You also will find rows, sometimes boxes in the aisle waiting to be unpacked, even crates if you’re lucky, of mystifyingly inexpensive Nutella, that Italian chocolate-hazelnut spread that is, depending on your lifestyle choices, either a great kids’ snack food, a terrific filling for handmade crepes or a perfectly reasonable substitute for sex or methamphetamines. They’ll sell you a whole flat, if you ask nicely. 2260 N. Lincoln Ave., Altadena. (626) 296-9311, superkingmarket.com. —Amy Scattergood

Location Details

2716 N. San Fernando Road
Los Angeles CA 90065
323-225-0044