Here's how the story goes. A boy moves to L.A. from Brooklyn. Let's call him Daniel. Daniel Stessen. Why not. And let's imagine he looks something like this:
Daniel Stessen writes book of poems called More Lonely Than Alone, all about making out with midgets in Brooklyn (among other things).
Daniel Stessen forms an artists' collective called People Food (members include an actor who wears antlers at parties and an artist notorious for posting lurid matter on MySpace).
Daniel Stessen meets the dazzling bespoke-suited rap-indie pioneer Gray Kid, and inducts him into the People Food collective.
Daniel Stessen and Gray Kid film a comedic music video called 'Paxilback' about the joys of anti-depressant dependency, and inspired by Justin Timberlake's pop hit 'SexyBack'.
Paxilback gets mentioned on Spin.com.
Paxilback gets on the home page of YouTube.
Paxilback is mentioned in Rollingstone.com.
The New York Times runs a story on Paxilback.
There's a backlash led by a stoner kid and O Town fan who thinks Paxilback is the gayest thing he's ever seen
Paxilback is watched by an agent at United Talent Agency.
UTA signs PeopleFood. (UTA recently created an online unit devoted to scouting out up-and-coming creators of Internet content and finding work for them).
Now with serious backing, and talk of collaborations with some major names in showbiz, Peoplefood look set to take over the world/the internet/your life.
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It's just another L.A. story...who knows what the next chapter holds...
Look at these photos from Daniel Stessen's recent birthday/Halloween party at a secret spot in Echo Park. Stessen, dressed as a bear with a Marge Simpson beehive, read from his collection of poems 'More Lonely Than Alone' in an on-stage performance alongside a topless and rather hunky Gray Kid.
A fitting end to LA Fashion Week indeed.
Photos by Sam Gezari