This dress by Vivetta is actually called the "Norah Dress," but it looks more like melting ice cream. Or maybe pink dripping paint. Vivetta is a relatively new (2008) label designed by Vivi Ponti, who used to design for Roberto Cavalli. Vivetta's style is, per the Maximillia online store, "60´s French pop star meets Lolita - combining cute childlike elements with subtle tailoring and impeccable craftsmanship."
The Norah Dress is priced at $556 AUD, which is $516 US dollars, so not exactly cheap. But certainly cute, chic and unusual. The navy version reminds me of an oil slick.
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