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Bigg Digg Shindigg and Driskill Flashmob: Party Hopping SxSW Style


View more photos in the SXSW Parties: Bigg Digg Shindigg + Driskill Flashmob slideshow

With signed Diggnation poster at Bigg Digg Shindigg
With signed Diggnation poster at Bigg Digg Shindigg
Erin Broadley

We rolled up our sleeves, strapped on our camera bags and hightailed it to the next destination on our iPhone's agenda - the IFC party, which apparently had an open bar unlike the Bigg Digg Shindigg (which remarkably still managed to attract 2000 people). We got rerouted on our way there, however, by the rising crescendo of texts that basically all said the same thing: "I'm at the Driskill." One look through my Twitteriffic and I realized why the Twitterati had changed their course all of a sudden:

From Brian Solis' Twitter to Austin's Collective Ear (the tweet that launched a thousand twitpics).

Organized by Erica O'Grady, Jeremiah Owyang, and Human Flashmob Brian Solis, the Driskill tweet-up inspired such a critical mass of texting that finally we gave up on trying to track down all the hyper-organized events on our slower than molasses smartphones (hint: if your iPhone is crashing due to the SXSW ping overload, turn off the 3G and try the regular ATT network; it usually runs faster) and got ourselves to the Driskill. Built in 1886 for a Texas land baron, the opulent bar area is a blast from Texas' decadent past replete with stained glass windows and bronze sculptures of cowboys; thankfully I was able to glam myself up from with emerald "social media" vintage jewelery provided by @macala and 1928 jewelry.The spontaneous gathering at the elegant bar was filled with Interactive's best and brightest and I had many an interesting conversation with several of the people who had been featured at the conference panels earlier, including the star of Saturday's line-up, Facebook's Dave Morin as well as Mr. Digg himself, Kevin Rose. When asked for his expert tips on surviving the party whirlwind that is SXSW, Rose thoughtfully gave me the following sage advice, "Commit yourself to a given party for an hour, then hop to the next one." These were wise words from the king of viral get-togethers and very aptly explained why every star in the tech constellation found itself in a hotel bar at 2:30 a.m. drinking Manhattans and lounging on the Cowhide couches (ahem, Julia Allison).

Jackie Peters of Heavybagmedia.com at the Driskill
Jackie Peters of Heavybagmedia.com at the Driskill
Erin Broadley
Will Jessup, founder of Citrusbyte.com at the Driskill
Will Jessup, founder of Citrusbyte.com at the Driskill
Erin Broadley

Ultimately we went here, we went there, we went everywhere, but in the end there's no place like home, or in this case, a hotel.

Follow us on Twitter at @alexiatsotsis and @laweekly. Also, check out Village Voice Media's SXSW Festival site for more coverage.

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