LA Weekly

AD SPECS

AD SUBMISSION

Acceptable Materials:

Camera Ready Ads in the form of film or reflective artwork are not accepted. If you have special requirements for sending your ads, please contact your Sales Representative. All ads should be submitted in electronic form by either disk, e-mail or through our ftp site. Tiff or Jpeg files are acceptable (save tiff’s with Macintosh encoding and LZW compression. Save jpeg’s as baseline standard and quality 10. both should be 300 dpi). We cannot accept native files (Quark, Illustrator, etc.) all files should be converted to PDF FORMAT.

PDF FORMAT

• PDF’s should be created with Acrobat Distiller using the Press Optimized job option. An LA Weekly specific job option file is available on this page.

• Do not use PDF Writer to create a PDF. The file will not be usable for printing.

• All fonts must be embedded.

• File settings from Quark and other page layout programs should be 2400dpi and 100 linescreen.

• 4 Color ads should be created as composite CMYK with all spot colors converted to process. RGB files must be converted to CMYK before creating the PDF.

• DO NOT INCLUDE: OPI tags, ICC profiles or transparency when creating PDFs. Copy will be lost during the production process.

E-MAIL

• All retail e-mail submissions must be sent to This email address is being protected from spam bots, you need Javascript enabled to view it

• All classified e-mail submissions must be sent to This email address is being protected from spam bots, you need Javascript enabled to view it

• Files need to be compressed with either Stuffit Deluxe or DropStuff (for Macintosh) or WinZip (for PC).

• Keep all e-mails under 10MBs

• Include the client name and insertion date in the subject line of your e-mail. (e.g. The Dress Den_10-17-2002)

• Please include your sales representatives name in the body of the e-mail.

• Include the name and telephone number for a contact person in the body of the email.

DEADLINES

The deadline to receive ads electronically or via disk is 6:00 pm on Monday before the issue publication date. ADDRESSES

Please upload your camera ready files or artworks to: http://ads.laweekly.com. Fill out all required fields.

The above address is for final ad and artworks delivery only. Instructions about ad copy, placement, or billing must be sent directly to your sales representative.

LAWEEKLY DESIGN

LA Weekly has a staff of talented designers who can produce ads if these specs are beyond individual capabilities. Please talk to your

sales representative to see if this is the best option for you. For ad rates, sizes or space reservation please contact your sales representative.

Classified Sales: 323.465.4433

Display Sales: 323.465.4414

2008 production specs

2008 InDesign pdf presets

Download Instructions

Instructions for Installing the LA Weekly Acrobat and InDesign pdf presets files: After clicking the above link for the compressed file, extract the job options file contained within and save it into the folder titled "settings" located within the Acrobat Distiller folder. The "LA Weekly job option" will then be available in the pull-down menu of Distiller.