By LA Weekly
By Henry Rollins
By Weekly Photographers
By Shea Serrano
By Nate "Igor" Smith
By Dan Weiss
By Erica E. Phillips
By Kai Flanders
Graduating a year early, Skee moved to L.A. to head Loud's marketing division. Teaching himself on the fly, the teenager networked his way into T-Mobile and Chrysler accounts. If you've ever wondered why Sidekicks and Dodge Chargers came into vogue among the hip-hop crowd last decade, that was all Skee.
By night, Skee curated street-rap mixtapes and became the DJ for The Game. The pair's first official collaboration spawned the scorched-earth 50 Cent diss "300 Bars & Runnin." Through Game, Skee linked up with Snoop Dogg. He also earned a Wednesday-night show on Power 106 and the daily program on Sirius XM, which he still holds.
This was around the time he launched Skee.TV, a production company that made music videos for everyone from DJ Quik to Soulja Boy, as well as mini-documentaries of Justin Bieber concerts. Using his marketing savvy, Skee inked deals to provide video content to 7-Eleven, McDonald's, mobile screens and national gym chains. "Anywhere there's a screen, we wanted to place our content," Skee says. "There's so much in the vaults, too — from Rihanna to Kendrick Lamar at 16, freestyling his ass off in front of The Game and I."
SkeeLive isn't the checkered flag at the end of the race; it's the proper grand prix for Skee's skill set. There's a void for a music program that doesn't pander, and Skee is a skilled interviewer with a rare affability who can appeal to the masses without alienating underground music fans.
"It's a cliché, but it's never been about making money. I just wanted to do cool things," Skee says. "[TV's] just the next natural step for me."
Then he looks at his watch and realizes it's time to tape his show at KIIS-FM. He makes it all the way to his car before realizing it's the Fourth of July weekend. There's nothing scheduled today. Above him, the cars on the 101 are still screaming, but Skee declines to start his holiday early. He still has work to do.