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By LA Weekly
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"I've made six movies, and I feel like I'm only just finally figuring out how this business fucking works," Paul Thomas Anderson says on an unseasonably mild August afternoon in the Astoria section of Queens, where later tonight he will preview his latest film for an invited audience at the Museum of the Moving Image. The movie is The Master, Anderson's first in the five years since the Oscar-winning There Will Be Blood, and it's one of the year's most feverishly anticipated cinematic events — a must-see status attributable to Anderson's vaunted standing among serious film buffs, to the generally secretive nature of the production (at a time when we know far too much about most movies before we see them), and, mostly, to the film's subject matter: the early days of a self-help religion that bears more than a passing resemblance to L. Ron Hubbard's Church of Scientology.
For Anderson, the Queens screening is the latest stop in an impromptu, coast-to-coast tour that has included surprise public screenings of The Master in Los Angeles, Chicago, Austin and San Francisco, weeks before the official world premiere Sept. 1 at the Venice Film Festival.
Those sneaks have sparked torrents of favorable Internet- and social-media buzz, along with the all-too-predictable musings of the blogosphere's Oscar-season soothsayers that Anderson's film is "difficult" and "challenging" — in other words, not your typically pandering, sugarcoated, year-end Hollywood pap.
Perhaps most remarkably, all of those screenings have taken place in cinemas equipped to project Anderson's film in his preferred format: the large-frame 70mm film process whose exceptionally clear, vivid images once were the gold standard for Hollywood's big musicals and historical epics, and which hasn't been in regular use since the VHS era (and hadn't been used at all since Kenneth Branagh's Hamlet in 1996).
This is partly what Anderson means, I suspect, when he says he has finally figured things out. In short, he has gone rogue. As we stroll through the streets around the museum, he recalls the battles he once fought with New Line Cinema (which produced and distributed Boogie Nights and Magnolia) over everything from poster to trailer design and how, on The Master, he has simply done everything himself, creating his own teasers for the movie and uploading them immediately to the Internet — and yes, even screening the film publicly without the approval of his new distributor, Harvey Weinstein.
"We had this idea to do a bit of a road show, because we just didn't know, theatrically, how often we'd be able to play in 70mm," he says, settling into an outdoor table at one of the neighborhood's many Greek bistros. Anderson stumbled upon the format — the ancestor of IMAX — while doing camera tests with his cinematographer, Mihai Malaimare Jr., and felt it was the right fit for the film. Now, together with his post-production supervisor, Erica Frauman, he has been compiling lists of 70mm cinemas and, when necessary, dispatching technicians to make sure the projectors are in full working order.
Of particular interest, Anderson says, was showing the film at least a few times in grand, single-screen movie palaces, including Chicago's Music Box and San Francisco's Castro, where, due to the brass-tacks economics of first-run film distribution (which favors multiplexes and nationwide chains), The Master would be unlikely to play during its actual commercial run.
"I have to say, it's been great to play there, but it's exciting how many commercial theaters are going to play it in 70mm," Anderson says.
And if that all seems like a lot of fuss for a movie that mostly takes place in small, nondescript houses, apartments and offices, The Master nevertheless conjures an epic feel. It's a movie whose ideas are as big as any David Lean landscape.
Anderson yawns, stretches and runs his hands through his already unkempt hair, which, coupled with his outfit of open-collared, checkered shirt, board shorts and desert boots, gives him the appearance of a wayward, landlocked surfer. "It's a hair-of-the-dog day for us," he says in reference to a late night on the town in the company of his assistant director and executive producer, Adam Sommer, whom he hadn't seen in several months. Anderson officiated at Sommer's wedding, he tells me. "I'm an ordained minister for Rose Ministries of Las Vegas, Nev. My sister was getting married and wanted me to preside, so she gave it to me for Christmas. She did it all online."
No wonder, I say, he finds himself drawn to religion as a subject.
Seen one way, The Master is Anderson's second film in a row about a self-appointed prophet starting a congregation, after There Will Be Blood and its hellfire-and-brimstone preacher Eli Sunday (Paul Dano), who agrees to let oilman Daniel Plainview (Daniel Day-Lewis) drill on his family's land in exchange for the money he needs to build his Church of the Third Revelation. In The Master, the savior and the businessman are one and the same: the charismatic L. Ron Hubbard surrogate Lancaster Dodd (played with great Wellesian flourish by Philip Seymour Hoffman), who describes himself in one early scene as "a writer, a doctor, a nuclear physicist, a theoretical philosopher" and, above all, "a man, a hopelessly inquisitive man."
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