Death Row Records signed Snoop later that year, after Warren G played the demo at a birthday party for Dr. Dre, his half-brother.
Anderson also helped facilitate the rise of Warren G, hooking him up with director John Singleton, who needed music for his 1993 film, Poetic Justice. Warren G's track with Nate Dogg, "Indo Smoke," caught the ears of executives at Violator/Def Jam, and his debut, Regulate ... G Funk Era, went multiplatinum.
PHOTO BY ANDREA DOMANICK
Kelvin Anderson Sr. at World Famous V.I.P. Records
Location Info
1014 E. Pacific Coast Highway
Long Beach, CA 90806
Category: Retail
Region: Out of Town
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But that was then. Now, to ease his debt, Anderson plans to open a small V.I.P. outpost in the same complex to sell the 30,000 vinyl records V.I.P. has accumulated over the years.
"We got a little of everything in there — 12-inch records, 45s," Anderson says, adding that the inventory — which also will be sold online through the store's website — ranges from the gospel hawked in V.I.P.'s salad days to 213's demo.
It smells something like a fire sale, and it has provoked widespread angst.
"You can't walk into a Best Buy and have a discussion with the clerk about the new local artist playing on the speakers, and get recommendations from them," laments Luckett. "And you certainly can't get that on iTunes."
Not that the community hasn't tried to save the store. In October comedian Ricky Harris — a former Def Comedy Jam host who got his start doing skits on albums recorded at V.I.P. — hosted a comedy benefit at the Laugh Factory; it brought in several thousand dollars.
"That was great, but we'd need to throw about 200 more of those just to break even," Anderson says.
Ideally, he'd like to reinvent the store as a music museum, showcasing the history of music technology — think 8-tracks and old SP1200s. He'd also reconstruct the recording studio, torn down during V.I.P.'s downsizing in recent years. Eventually, he wants to revive the Kelvin Anderson Foundation, the stalled nonprofit he founded in 2006, which provided local kids with music-industry opportunities. "Right now, though, I'm just hoping I can get a good price for the sign on eBay," he admits.
Anderson will use that money to pay off the rest of the store's debt and eventually return to Mississippi, where he hopes to find more lucrative business opportunities. His son, however, plans to stick around the music industry in marketing and distribution. He cites his father's work as his inspiration.
"As a kid, I'd see the Wu-Tang guys or Notorious B.I.G. come in here just to buy records and meet the man behind the counter," says Kelvin Jr. "Everyone who came to the store treated me like their little brother. It was like all of Long Beach was my family. And in that sense, we'll never really leave."