And Tollett isn't just the president of Goldenvoice — he's also the founder and producer of the Coachella Valley Music and Arts Festival, which first started in 1999 with a bill that featured Beck, Morrissey, Rage Against the Machine and Tool, among others.
"At Coachella, when you get out to the desert, there's no titles, there's just friends taking care of each other," he says. "There's a lot of stuff going on, but just like a punk show, there's no one person who's in charge of this and that. It's very communal."
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Goldenvoice suffered a near–$1 million loss that first year, and Tollett says there was no single turning point for Coachella. "It was the equivalent of throwing a Hail Mary pass," he explains.
Tollett and Van Santen decided to sell Goldenvoice to Anschutz Entertainment Group (AEG) in 2001, with no regrets. (Fifty percent of Coachella itself, however, remains under Tollett's ownership.) "Owning it, not owning it," Tollett says, "thing is, I still get to do the shows and I'm happy."
Coachella has since grown into a Southern California behemoth, with legions of die-hard fans heading out to the desert each year, snapping up tickets before headliners and lineups are unveiled.
The annual Stagecoach Country Music Festival — now in its sixth year — is another testament to Goldenvoice's stellar reputation, drawing a different type of reveler since its debut in 2007.
In 2012, Coachella will expand into two consecutive weekends — and Tollett is working on plans to bring a Goldenvoice-produced festival to Irvine's Great Park.
When asked if he learned anything from Tovar, Tollett responds: "Everything."
He explains, "[Tovar] was always drive-drive-drive. I liked it. But the thing I liked the most — and I think this is probably what I picked up — I liked how he built shows. Stacked the bill, stacked the deck, understood the bands and how they fit in with other bands. Which ones would resonate with people when they saw it on a flier. If I had to point to anything to this day, one of the No. 1 things that relates to how Coachella works, it's understanding the music first."
This story was excerpted from Chang's O.C. Weekly cover story "His Golden Voice." Gary Tovar presents GV30, featuring Social Distortion, X, Adolescents, Bad Religion, T.S.O.L., Youth Brigade, Descendents, the Vandals, Dickies and others at Santa Monica Civic Auditorium, 1855 Main St., Santa Monica. (310) 458-8551, golden voice.com. Fri.-Sun., 6 p.m. $33-$99. All ages.
I am really interested person to listen and sing a nice song. A accumulation of musicians who specialize in arena this music is alleged bedrock bandage or bedrock group. Many bedrock groups abide of guitar player, advance singer, bass guitar player, and drummer. In this case, they anatomy a quartet.
my co-worker's sister makes $79 hourly on the laptop. She has been fired from work for 5 months but last month her paycheck was $7245 just working on the laptop for a few hours. Read more on this web site... LazyCash5.(com)
It's funny that the original story in the O.C. weekly was really about the bands and when the editors cut this story up, the spun it into a story about drugs. The editors at the LA Weekly really suck.
Um, everything here is also in the O.C. Weekly story, which there's a link to at the bottom. It is an excerpt, but it has not been "cut up."
Of course you would say that. The LA Weekly's editorial staff is just looking for a nice controversial spin on an otherwise boring article. Why didn't the LA Weekly print the entire story?
Well if this is a music feature why doesn't it really talk about music. Your magazine sucks so much you have to sensationalize stories otherwise no one would read.
Because this is just a music feature, not a cover story. Our cover story is on Kinde Durkee, and you can read it here: http://www.laweekly.com/2011-1...
Thanks for the background on GoldenVoice; I'm so grateful for growing up in SoCal in the 90's, seeing so many incredible shows thanks to these guys. I also enjoyed learning Bad Manners had a (bizarre) hand in putting Coachella into motion however many years down the line. They should headline this year!
The funny thing is that this happens everywhere. I have met execs from Intel, Motorola, Microsoft, Google, Doctors, Lawyers, future Judges, Homeless people, Celebrities, and more who are involved. The irony is that Marijuana has funded a large portion of our society and no-one is bold enough to admit it. So...in the mean time it will kill you, make you go crazy and rape women, or start a fortune 500 company, become a rap / rock star...or a famous athlete.
peace love and happiness.
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