See our slideshow for before-and-after images.
Architect Henry L. Gogerty may be forgotten by this city of newcomers, but three of his memorable creations can be seen from the corner of Hollywood and Vine: the Hollywood Playhouse, now the Avalon Theater; the art deco tower at Yucca and Vine; and the preserved facade of the art deco building next to Capitol Records.
Preservation efforts by Hollywood Heritage and others have assured that nearly all of Gogerty's numerous designs live on in Hollywood — apart from the Brown Derby on Vine Street, torn down in 1985, and attributed to him and partner Carl Jules Weyl. Gogerty also conceived the admired Grand Central Terminal at Glendale Airport; the remarkable Spruce Goose Hangar at Ballona Creek, which is on the National Register of Historic Places; and neighborhood favorites such as the Cat & Fiddle on Sunset Boulevard.
In West Hollywood, it's a different story.
Fiesta Hall, Gogerty's notable Spanish Colonial Revival–style auditorium built in Plummer Park on former rancho land, will undergo a radically futurist redesign that swallows everything but the historic hall's southern wall and part of the roof.
It's one piece of a major, $40 million redevelopment starting in January that will, controversially, require closing off heavily used sections of Plummer Park in stages over two years.
Resident Jenny Walton-Wetzel tells L.A. Weekly, "They want to spend $40 million to completely dismantle a healthy, thriving community space — and start from scratch."
West Hollywood politicians say residents had plenty of notice about the City Council's envisioned makeover of the popular park. But at a jammed Oct. 11 meeting, nearly 175 people crowded in to protest. Many said elected politicos pushed through the redo so quietly that few residents had a chance to question it.
Resident and veteran actor Richard Chamberlain, weighing in at a Web site where 427 people have signed a petition against the city, says, "Absolute lunacy. Why, why, why? ... The park needs leaving alone."
Former City Councilman Steve Martin, writing for WeHoNews.com, declared, "Those of us who participated in the four-year general plan process broke out laughing when staff piously claimed that the plan represented years of community input." At one meeting between city officials and residents, Martin says, the former "officiously informed [residents] that the presentation was only a courtesy and the plan was not before them for input."
There are avid supporters of the Jetsons-like look that will drastically alter the park.
But at the Oct. 11 hearing, Angie Brooks, of the respected architectural firm responsible for the redesign, Brooks + Scarpa, drew many "It doesn't fit our neighborhood" complaints. The crowd spontaneously applauded when slides of an untouched Fiesta Hall were displayed.
Brooks argued that her design, which maintains Fiesta Hall's site as a performance and meeting place, is a form of preservation. The building "has really great bones," she said, but "what it needs is a gut remodel to be upgraded for acoustics and accessibility."
Resident Jane Halleran blasted the design, calling it "ongepotchket" — Yiddish for slapped together and overdone. Drawing loud applause, Halleran said, "What you were drinking, I don't know."
Julie Goldberg, whose house borders the park, says the unfolding situation shows that "WeHo West forgets that there's a WeHo East — and it's a very different vibe here."
Bryan Ryman, a former choreographer who performed at Fiesta Hall in the 1960s, is not married to preserving the building's Spanish heritage. But of the final design, he says, "The creative city can do better than that."
Adrian Scott Fine, director of advocacy for the Los Angeles Conservancy, explains that in Southern California, unless an important architect of the past remains famous today, his buildings are easily lost to the wrecking ball. "Everyone knows Neutra," he says, "but other architects that were extremely prolific and did incredible designs — most people don't hear about them until one of their buildings is being threatened with demolition."
Fine cites the prominent Edward Fickett, whose 1960 modernist library in West Hollywood was closed and fenced off for years, then demolished amidst much acrimony. "People need to discover them, ideally before it's too late," Fine says.
Gogerty set up shop as H.L. Gogerty Associates in 1924. His partnership with Weyl produced the Baine Building at the corner of Whitley Avenue and Hollywood Boulevard, commissioned by Col. Harry M. Baine, a future Los Angeles County supervisor. Replete with Spanish Colonial Revival ornamental balconies and cornices, it's so iconic that Disney Imagineers re-created the building at California Adventure.
Gogerty and Weyl's most famous achievement, the Hollywood Playhouse at 1735 Vine St., was built in 1926 in the Churrigueresque, or Spanish Baroque, style. Their 1928 Yucca Vine Tower, at 6305 Yucca Ave., now the American Musical and Dramatic Academy, is described by the Historic L.A. website as "one of Hollywood's most distinctive art Deco office towers," showing "master craftsmanship in its attention to detail," such as the stylized eagles at its top.
After the two men parted ways in 1928, Gogerty designed the Desert Air Hotel in Rancho Mirage and incorporated his love of aviation into Dorsey High School, which he designed with another Spanish Revival specialist, C.E. Noerenberg.
I am so tired of seeing the names of John Heilman & Abbe Land as the push behind most of the controvesial projects; for all intents & purposes, we seem to have a city council of two, the others too timid and lacking in leadership skills to take the city in the direction the people have always wanted and expected. The last time I tried to figure it out, 3 is the majority of 5, not 2. I'm still hoping the change we need has begun with the 2011 election, but we need alot more changes on this city council. We need term limits as it seems none of these people are electable to higher office and are unwilling to give up their positions of local power & influence (and in some cases corruption and personal ego trips) and move on with their lives, keeping our city in the chokehold of their pesonal power trip, much to our detriment. Once the character and distinction of West Hollywood has been destroyed, there is no going back. t
west hollywood city council once again ignores area residents and votes to bulldoze a historic building and build a out of place monument to themselves.
WeHo pols are out of control - a $125M bond is paying for their antics. A bond is a loan and must be serviced and repaid. How will they repay it - "tax increments", The Plummer Park destruction is wrong and for the 69 new parking spaces they will achieve (and I doubt this is a high revenue source) will destroy Eugenio Plummer's gift to us. No term limits breed Boss Tweeds and Tammany Halls. No more spending or demolition. And I have heard chatter about naming rights - $5M offered was turned down. Someone wants their name up instead.
Thank you for this article and for your comments and the story of what is going on. I am one of the PPP people who find the plan sickening. Again thank you for speaking up on the matter
