"I rarely play a track that I haven't touched," Angello says.
But the production — lighting, video, sound — is just as important. Angello says he's putting much of his Coachella fee back into the production in order to put on a memorable show. He uses prototype Pioneer CD players he's helping to test out and develop for the company. They accept memory sticks, on which he can place an entire record box of not just tunes but a cappellas and loops — so each set is customized and remixed.
Steve Angello would like nothing better than you and your drunk girlfriends to keep requesting 50 Cent's "In Da Club" because it's your bestie Shawty's birthday and she wants to party suchly.
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John Lyons, co-owner of Avalon Hollywood, attests to Angello's dedication to the clubgoer.
"He doesn't just come, put the needle on the record and leave," Lyons says. "All elements of the experience he personally gets involved in. It's not enough just to have good sound and lighting. He loves those magic moments, when the whole room just swells up into a state of frenzy."
Angello's own creative gravity has helped attract his fellow mafiosos, Axell and Ingrosso, for winter stays in L.A. DJs Mark Knight and Funkagenda also stay here at least part-time, and New Yorkers Roger Sanchez and Erick Morillo are rumored to be coming here, too. Plenty of talent for Avalon and future Coachellas.
And if they're booked up, Angello might just have another place where they can play a few.
The DJ says he plans to open a 2,400-capacity superclub here in the fall: "It's going to be an internationally known brand that is going to be coming here," he says. "We're working on that now."
Just don't invite Paris.
Steve Angello performs in Coachella's Sahara Tent on Sat., April 16. Info on the April 15-17 fest is at coachella.com.