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Campaign Consultants Stank up L.A. on March 8

City Council candidate Rudy Martinez should have listened to his mom

The big winners in the City Council elections were the same people who won four years ago. The big losers: voters. The March 8 election got stunk up by paid campaign consultants who managed to become the news, making a city the size of L.A. seem like a backwater of incompetence, pettiness and high jinks.

One campaign consultant, Eric Hacopian, urged District 14 challenger Rudy Martinez to go negative and stay negative, ironically turning off the newly awakened voters whom Martinez, as a challenger, badly needed to drag from their homes on Election Day if he wanted to win.

On the other side of that race, candidate Jose Huizar's campaign consultant, Michael Trujillo, was so driven by bile that somebody inside Huizar's own camp leaked to the media Trujillo's offensive e-mail about putting "a political bullet in" Martinez's forehead. Trujillo was fired.

As a result of these antics, in District 14, a vast place with 250,000 people, where most adults knew about the Martinez-Huizar election race and tens of thousands arguably had opinions about it, voters stayed home in droves. The extensively covered race was decided by just 14,429 voters.

In City Council District 8, meanwhile, campaign consultant Ruben Gonzalez of Englander, Knabe & Allen lazily slopped together a mailer that damaged the campaign of City Councilman Bernard C. Parks when it turned out that a dozen of Parks' named "endorsers" are dead.

The potential scandal was conveyed as a breathless "tip" to the media. Then Parks' sworn enemy L.A. County Supervisor Mark Ridley-Thomas called a press conference to claim that Parks "besmirches the dead." Parks got significant bad press at a crucial hour very late in the election cycle.

But the story died when it turned out Parks had nothing to do with it. The bungled mailer was sent by the Los Angeles Jobs Political Action Committee, a group sponsored by the L.A. Area Chamber of Commerce, which actually wanted Parks to beat Forescee Hogan-Rowles.

Matt Knabe, a partner with Englander, Knabe & Allen, says the mailer was the brainchild of campaign consultant Gonzalez, who resigned when it was discovered Gonzalez had used a 2003 list of Parks supporters to produce the mailer.

"It was an extreme oversight on his part," says Knabe, who admits, "It went through our chain of command and nobody caught it. It was a big screwup on our part."

In the race for District 4, Councilman Tom LaBonge followed his paid consultant's advice and chose to virtually ignore his two challengers, Tomás O'Grady and Stephen Box.

O'Grady and Box lacked the money to mount six-figure campaigns, all but dooming their chances of beating the gregarious LaBonge. But O'Grady, in particular, connected with voters, as he and Box repeatedly focused on the City Council's $404 million budget hole and L.A.'s decaying infrastructure. The two men civilly asked why LaBonge spends year after year in power focused on small-town minutiae.

LaBonge frequently skirted the questions, sticking to his tried-and-true campaign strategy of showering people and small organizations with "constituent services." Called "patronage" in places like Chicago, it's a system of awarding favors, which puts some L.A. residents ahead of those waiting their turn for street services, tree trimming and other city department help.

L.A. incumbents use these trappings of office to win by 65 percent or even 75 percent. But LaBonge won by just 55 percent, five points from being forced into a runoff by the self-made immigrant from Ireland, O'Grady.

All the incumbents won, of course. Huizar crushed Martinez with 9,266 votes to 5,163. Parks apparently survived a labor-backed challenge from Hogan-Rowles, with 7,934 votes to 6,858 (he won 50.9 percent and she 44 percent, but he may still face a runoff), and LaBonge got 8,956 votes to fend off O'Grady (5,028 votes) and Box (2,273 votes).

Back in the beginning, though, it looked as if District 14, in particular, could have had a different result.

Martinez, a restaurant owner and star of reality TV series Flip This House, was toying last year with the idea of running against Huizar.

Then he met Eric Hacopian, a paid campaign consultant who managed Paul Krekorian's successful City Council District 2 bid in 2009 against stiff competition. That was a major victory, as then-legislator Krekorian had his own problems, having carpetbagged inside the Los Angeles city limits from his home in Burbank, fresh from his legislative post on the controversial Sacramento team that had dreamed up the widely pilloried, months-late 2009 California state budget.

Now, here was Rudy Martinez, a political unknown with private wealth, willing to put up some $200,000 to take on incumbent Huizar.

Hacopian was willing to take Martinez's money. At Hacopian's urging, Martinez announced his candidacy and hired Hacopian as his campaign consultant.

In the wake of the March 8 disaster for Martinez, some horse-race theorists suggest Hacopian's motive was not to elect Martinez but to use him to slime Huizar in the event that the job-hopping Krekorian decides to run for city attorney — a job Huizar may desire. Hacopian calls the idea "absolutely ridiculous. I didn't even know who Rudy Martinez was until late fall of last year."

Krekorian was re-elected to the state Legislature from Burbank in 2009 but soon abandoned it to run for L.A. City Council, forcing a special election costing $1.8 million to replace him in the Legislature. Before that, Krekorian used his elected post on the Burbank Unified School District to run for the Legislature in 2006.

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10 comments
Rick Abrams
Rick Abrams

While money is important, blaming lack of money in CD 4 is myopic. Challengers can run inept campaigns, and with more money, their campaigns would have been just as poorly run.

First, LaBonge was widely unpopular throughout most of CD 4. Thus, 80% of the work had been done for Box.

Box had a track record extending back several years of supporting the needs of the homeowners in CD 4, but he chose to keep that a secret and to allow Mr. O'Grady to gain the upper hand with homeowners by identifying himself as a homeowners who had paid off his mortgage early -- what a hero! -- although those still paying off mortgages were touched with pangs of envy. LOL

Box allowed himself to be painted as a bicycle advocate and an activist. When he spoke, Box hid his accomplishments for homeowners in incomprehensible obscurities.

* When Box found $25 M in outside funds to repair Wilshire Boulevard in CD 4, LaBonge never spent the funds, but all Box would nebulously say was, "He didn't cash the check."

* While LaBonge allowed $1.5 Billion of property taxes slip into the CRA, Box said Labonge lacked Leadership. (We knew that!) The City is broke due to the CRA's siphoning off $1.5 Billion, but that was not mentioned.

* When LaBonge supported defunding schools by 20% with Prop 22, all Box said once or twice, "LaBonge supported Prop 22" without explaining that it defunded schools.

* Box did not bring up that LaBonge had downsized the 2 acre Fire Station 82 by 75% and moved it to a location that increased the response time to the hills and Griffith Park.

* Box did not explain to homeowners how a continued CRA imperils Prop 13.

* Box did not advise homeowners that LaBonge supported AB 2531 with its Kelo Eminent Domain for the entire city. Kelo eminent domain is where the city takes any piece of private property and gives it to any developer friend to make a profit. Then, that property goes off the incremental property tax rolls, shrinking the property tax base and increasing the city debt which further endangers Prop 13.

Near the end, however, Box did wake up. His Titanic analogy at end of the GGPNC Candidate Forum was best closing I have ever heard. He appeared at Housing Cmte to denounce the fraud involved with CRA's 1601 N Vine and he did call for a City Prosecutor. He held a press conference to support Gov Brown's attempt to abolish the CRA and he renewed his support for The Garfield Park and for the Memorial for the Armenian Genocide.

Box was on the right side of all the homeowner issues, but homeowners without psychic powers had no way to know.

O'Grady cannot be criticized of the same shortcomings since he had never paid attention to city matters and had only volunteered at a couple schools in one small section of Los Feliz. Thus, he had no track record on city issues to present to the voters, but he did brilliantly let all the homeowners that he too was a homeowner and he was/is a decent fellow. That counts for a lot!

There were dirty tricks and smears against Box at the last moment, but there is no evidence that they cost him the election.

On the other hand, there is no evidence that Box would have done better if he had run a campaign to inform homeowners how he had supported their interests for several years and how he would fight for a fiscally sound city which always benefits homeowners. Box did talk a lot about the budget, but he failed to tailor his message to homeowners.

The problem with my hindsight analysis is that everything I say after, "if Box had done such and such," is fantasy.

wopp22
wopp22

how the hell do you figure the voters are the loser they are the idiots that keep re-electing those Morons that have driven this city into the ground. The voters are getting exactly what they asked for

Mikijackson
Mikijackson

Loved your article on HuizMart race. Great decision to give Millet the lastword. She encapsulates the district wide sentiments. My friends and I arelaughing it up and passing the article around.

LeninLennon
LeninLennon

God, I hate all you political junkies. When was the last time anyone in politics made the slightest bit of difference in your life? The American political system is a system all right. It's a system to make the workers think that they have influence while the ruling class gets richer and richer. What a scam. LA Weekly should cover art and music and not buy into the illusion that any of us can influence the way this country is run.

Rick Abrams
Rick Abrams

Politicians make a huge difference. Without politicians, we would not have had the mortgage crisis. Without politicians, LA would not be giving billions of dollars to corrupt real estate developers, while closing fire stations, libraries, parks, and firing city workers and now capping the number of police.

Why fire fighters, libraries, parks and police? Because they know we will raise our own taxes into order to pay for these necessities and the politicians will give billions more to the greedy developer buddies.

BobbyJones
BobbyJones

So, "Not making stuff up, like", how long have you been working for that dim bulb LaBonge?

Truly
Truly

Oh give me a break and cry me a river. Campaign consultants are worse than the blow-dried morons they get into office so they can cozy up to developers like AEGand get on the payroll. LA Weekly got the story right.

Not making stuff up, like...
Not making stuff up, like...

You'd be hard pressed to prove much of anything written here, such as: "...ironically turning off the newly awakened voters whom Martinez..."

HOW MANY were "turned off" - how do you know, how would you know? Off-cycle elections for Council seats are almost always off the radar screen for most voters, especially when there's no citywide (such as Mayor) -- or state or national -- seats to also fill.

HOW MANY "newly awakened" voters were there? Probably very few. I'd bet a weeks pay Martinez targeted the < 30,000 or so consistent voters (of the only 95,000 registered), as did his opponent. As have most candidates for decades now. It's the only logical course of action, because relying on people who regularly don't vote it a huge waste of campaign funds. No campaign for City Council has the money to really "awaken" many new votes or even roust most of the currently registered. About half of that number showed up -- pretty good for an off-cycle race overall. (And, if all 30,000 had shown up, there's absolutely no indication the end result would have been any different.)

Sorry... your analysis is just plain wrong on so many levels.

"... in District 14, a vast place with 250,000 people..." (more than 270,000 actually, but only about one-third of which are registered to vote and another third or more are too young, non-citizens, etc.) CD14 actually has one of the lowest total numbesr of registered among the City districts -- yet it's turnout (some 17 percent), was about half again that of the rest of the city.

"...where most adults knew about the Martinez-Huizar election race..." And you know this because?? I live here, and not only did most adults NOT know, many of the people who voted didn't even bother to follow the results the way we wonks and some reporters did.

"... and tens of thousands arguably had opinions about it, voters stayed home in droves. The extensively covered race was decided by just 14,429 voters." (VERY arguably.... see above).

(Maybe LA Weekly should have an "opinion" page - and identify it as such, so no one new to the publication mistakes any of this mental meandering as anything like "facts"). That would be a huge mistake.

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zqxz

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zqxz
zqxz

Finally (48 hours) time limit to buy.

LV Muffler $ 5.99LV Bags $ 19.9 LV Wallet $ 6.55Armani Glasses $ 5.99LV Belt $ 6.9

Buy addresses---- tntn.usTips (48 hours after the special product is invalid)

 
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