"People always say these things go in cycles," Hu adds. "But if these theaters close, I don't imagine any theaters reopening anytime soon. Once they're shut, they're shut. And there's no model for it to ever come back. I just could never see it making any financial sense for anyone."
Never say never: While traditional art houses stumble, adventurous filmgoers are turning their attention to L.A.'s revival theaters, including the American Cinematheque's Aero and Egyptian, Cinefamily at the Silent Movie Theatre and the New Beverly Cinema.
PHOTO BY ANNE FISHBEIN
PHOTO BY Anne Fishbein
Greg Laemmle
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It's pushing 10 p.m. on a Friday night in January, and the Silent Movie Theatre on Fairfax is full to bursting, a sellout crowd filling every built-in seat and spilling over into folding chairs. Before the movie runs, Hadrian Belove, executive director of Cinefamily, the consortium that's been programming the theater since 2007, gives the audience some context for what they're about to see.
"We don't show a lot of first-run films," Belove tells the crowd, which looks as though it could have been bused in en masse from a Silver Lake bar. "But believe it or not, a lot of great films don't get shown in L.A. A lot of films that win awards and make critics' lists play for maybe a week in New York, and just have one screening here. We felt like it was part of our mission statement to pick a couple of these films a year and give them the run they deserve."
This is the opening night of Dogtooth, Cinefamily's first pick for a one-week run of a first-run movie. Perhaps the most conspicuous 2010 indie release to skip L.A., the Greek Dogtooth — a frankly violent, often hilarious parable about the roles of language and popular culture in social control — won a top prize at the Cannes Film Festival in 2009. The film opened in June 2010 in New York, where its Friday-night screening was introduced by famous fan David Byrne. The movie, a hot topic among the online cinephile cognoscenti, garnered strong reviews (it currently holds a 91 percent on Rotten Tomatoes, four percentage points "fresher" than Inception). But box office in New York was not exactly boffo, and distributor Kino Lorber's attempts to find an L.A. screen met with resistance. Both Landmark and Laemmle say they questioned the film's commercial potential and declined to book it. Richard Lorber says the perception was that Dogtooth "just may be too far out for the L.A. audiences."
But 2010's local box office numbers suggest that "far-out" films seem to be doing extremely well. In fact, the bulk of art house business seems to be happening at two extremes: Older-skewing indies like City Island and Mademoiselle Chambon do well with the traditional, West L.A.–based audience, while unrated, extreme cult titles are drawing younger crowds from the city's east side.
"Movies like Human Centipede, Enter the Void or Trash Humpers — those are three of the five marquee indie films that are gonna happen all year, the biggest nonstudio events," Belove tells the Weekly. "They're big enough that someone will get in the car and drive to the Westside. Dogtooth is the kind of great movie that should be a regular staple of an urban center's viewing experience [but] maybe hasn't achieved the same kind of marquee status."
Cinefamily has steadily built a loyal audience with its shabbily inviting hideout vibe; eccentric, largely repertory programming; and vital presence online. Attendance grew 37 percent in 2010 — remarkable considering that Cinefamily's Silent Movie Theatre home is located in more or less the same general area as both the saved-by–Quentin Tarantino New Beverly Cinema and the American Cinematheque's Egyptian Theatre. (Egyptian publicist Margot Gerber says the theater has seen nightly average ticket sales skyrocket from 150 in September 2009 to 250 in January 2011, in part thanks to an increased presence on Facebook.)
In an extraordinarily tough climate, all three theaters are thriving by peddling unique brands of programming to an audience they reach largely on the Internet. And that success is allowing these theaters to step in and pick up some of the slack left by the city's struggling first-run theaters.
Both the Cinematheque and the New Beverly saw some success in 2010 programming contemporary cinema. The Egyptian hosted well-attended one-week runs of documentary The Agony and the Ecstasy of Phil Spector and Olivier Assayas' Golden Globe–winning sensation Carlos, while the New Bev gave birth to the growing cult surrounding Scott Pilgrim vs. the World.
Scott Pilgrim is an interesting case study. Bankrolled by Universal, Edgar Wright's Scott Pilgrim is a studio film with an experimental sensibility. It was considered a huge flop when it opened in August to just $10 million. Remember that thing about indie films getting voted off the island? It works for studio movies, too: After two disappointing weekends, Scott Pilgrim started to disappear from screens.
Wright, who had previously guest-curated at the New Beverly, says the theater booked a Scott Pilgrim midnight screening as soon as the movie was kicked off the first-run screens. Wright was able to corral 13 members of the film's cast and crew to make an appearance at that first midnight screening, and word soon spread online about a legendary 2:30 a.m. post-show Q&A. Over the next few months, the theater continued scheduling Scott Pilgrim screenings, and Wright and his cast continued to show up to present the movie to packed crowds. When a two-night stand for a triple feature of Wright's movies (Shaun of the Dead, Hot Fuzz and Scott Pilgrim) was announced in January, Wright says both dates sold out in four minutes. "It's a hit there, at least!"