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Master of the House of Playboy

Hef, still doing it his way (does he really have a choice?)

A A A Comments (6) By Steve Appleford Thursday, Jul 29 2010

...continued from page 6

PHOTO BY STEVE APPLEFORD

Hef, at home with girlfriend Crystal Harris

The first issue, December 1953, featuring Marilyn Monroe

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"I hope he gets it," says Freytag. "It's impressive that he's still interested in keeping it going his way at this stage of his life."

If Hefner prevails, the bunny brand may spread into new venues, but content at the magazine will still unfold the old-fashioned way — Hef's way, just as it always has.

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May need therapy Christina... 08/24/2010 12:38:00 AM

Wow, colossal spell-check fail, didn’t print my entire comment either, oh well never mind, not interested enough to re-post.

May need therapy Christina... 08/24/2010 12:34:00 AM

"change the legal age limit and the guy would be called a child molester." - umm, I know you think that was a clever comment, but the reality is you can change all sorts of laws to criminialise individuls...if we changed the law to make the name Christina a crime your parents would be in jail, golly prety profund of me have Chris.

Jeffry Martini 07/31/2010 9:16:00 PM

I for one will be saddened when Hef goes to the Great Mansion in the sky. We will have lost a true icon, a man of many beliefs and many good deeds. Yes he is not perfect, nor is anyone else, but he has done more to bring attention to meaningful injustices than any other publisher since Henry Luce. The list of his accomplishments is too long to recount. Suffice it to say, he was the right guy at the right time to start a publishing revolution and then because of his success, didn't rest on his laurels. He had the guts to put his money where his message was and as result he expanded his empire into all areas of social discourse. Like him or not he will always be one of the most influential people in American history. Like my father before me, I am honored to have met him through the pages of the magazine, studied his published Philosophy and much enjoyed embracing his lifestyle. --A former Playboy College Rep. (University of Illinois)

Anon 07/31/2010 10:02:00 AM

Oh no, I accidentally swallowed some drain cleaner -- if I don't get it out of my system immediately, I'm in trouble. What to do, what to do. . . . I'm gonna sit down here on the sofa and collect my thoughts. Hmm, here's the new LA Weekly, think I'll take a look. Interesting photo of a teenager in her underwear on the back cover. Niiiiice. Lessee, let's see what's the cover story this week. . . ....Oh my Gawwwddd! Who is that wrinkly old man next to that young woman? What? It's Hugh Hefner's grandfather? No? It's Hef? That woman lets him touch her? That's disgusting! Oh, oh, ackkk, I'm gonna be sick.... [Sounds of gut-wrenching retching and vomiting for two full minutes, followed by 30 seconds of dry heaves.] ....Ahhh, thank you LA Weekly, you saved my life!

Babs 07/31/2010 8:10:00 AM

hahaha..of course Hollywood wasn't going to make a POSTHUMOUS tribute to Hef. they RUSHED that bad boy to the screens. i'm sure i know why he 'requested' that it not be posthumous.

christina 07/31/2010 5:59:00 AM

funny how predictable you bolded quotes are. but of course there are many reasons why you bold them, right? we can tell you like the guy. change the legal age limit and the guy would be called a child molester. anyway, depending on whether or not you like the subject of your articles, you either champion the cause of hard assets (ahem) or you champion the cause of liquidation. suffice it to say, no matter how i feel, i will always champion against liquidation. funny though how Neverland, or something relatable to it, gets mentioned in many of your articles. hateful respect is the best respect. you might say, why read them, then? i say, that you always say how can you comment if you have never seen the movie? i notice you do publish comments from people who didn't submit phone numbers. i know a comment is never well written, unless you agree with it, so...