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The Tyranny of the New

Why the future of books might be old books

Still, it's satisfying to imagine a literary utopia where new technologies and new attitudes would prevent great books from falling by the wayside, would never privilege the new solely for its newness. To some extent that utopia already exists: The Internet has made it so that old reviews and rare titles are now easily available at the click of a button; Amazon's preference algorithms bypass the single-mindedness of the display table to unearth literary treasures suited to your taste ("You may be interested to know that Knut Hamsen's Growth of the Soil Vol. 2 is available."); the lively world of web litblogs, free from the pressures of journalism, promote books from all time periods (for example, the online literary magazine thesecondpass.com offers spirited reviews of older works) and neglectedbooks.com contains essential gleanings from our literary amnesia; and the rise of eReaders and the iPad eliminate printing costs, making it possible for publishers to sell easily across their backlist.

The potential for the iPad to contemporize and repackage novels is endlessly exciting. Novels could get the full "Criterion Collection" experience and come with a wealth of supplementary information: a comprehensive history of a novel's covers, links to online book communities, reviews, biographies, photgraphs, authors interview, short stories, etc. Zeitgeist would come included.

The essential realization is that there are many ways to inject books with a quality of "newness." Since 1999 The New York Review of Books has been rescuing obscure authors and republishing their works as exciting new discoveries. Lost novels, like Irene Nemirovsky's Suite Française and Hans Fallada's Every Man Dies Alone, have become critical and commercial hits. New translations by the likes of Edith Grossman (Don Quixote), Lydia Davis (Swann's Way) or Richard Pevear and Larissa Volokhonsky (War and Peace), cause spikes in sales and coverage. Penguin's clever Graphic Classic series provides jacket design makeovers to an intriguing mix of old titles, including not only obvious choices like Moby Dick but also Don DeLillo's White Noise and Shirley Jackson's We Have Always Lived in the Castle. (Canonized classics tend to have healthy commercial lives, surviving in high schools and academia; it is the work of the last 10 to 60 years, the literary middle-ground, that is most endangered.) Roberto Bolaño's Savage Detectives and 2666 became recent literary sensations, not because they were new, but because they were new to us.

In truth, there would be nothing wrong with the overemphasis on new books except for a simple fact. We cannot read them all. Life is short and literature is long. It takes, on average, 15 hours to read a novel, which means it would take 59 years with no sleep to read only the ones published last year. We are drowning in an abundance of riches. We need help finding our way to the book lover's Holy Grail, the novel that forever alters our perception of the world. To this end, instead of being told what to look forward to, we should be reminded of what we already have.

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  • John Cowan 07/15/2010 9:24:00 PM

    There's an obvious reason to push new books: nobody's read them. If Bob's best book was published back in 1972, then who are you going to push it too? Not fans of Bob: they've already read it.

  • Andrea 07/13/2010 3:41:00 AM

    It is true that many of the finest reads are not the newest. As a book buyer, I experience the joy and pain of ready loads of new books in many genres. But I am not the biggest fan of Amazon or Barnes & Noble. Truth be told, before I was in the business, I had a very difficult time shopping with either of the big guys. And knowing that Amazon gives away e-books and counts them as sales I am far more skeptical. The algorithm is only as useful as the data entered(remember - GIGO?) I really prefer a local store where the folks know your name, and can direct you to titles that fill the need of the moment, whether it is new or old. The same is true of my local video store, which is an independent. They know me and my daughter and can make great suggestions based on their experience with the titles in question.

  • Randy N Welsh 07/06/2010 6:03:00 AM

    So who's to blame for the imbalance between the book industry's practices and the aesthetic reality? It's easy to point the finger at the major publishing houses whose reliance on large offset print runs pushes them Randy N Welsh to publicize each new arrival as an "instant classic" and to urge readers to "forget comparisons." Newspapers Randy N Welsh are also to blame. By demanding timeliness from their book reviews, they lock literary discussion to the present. (Indeed, McGrath only had the opportunity to write about Beattie's Chilly Scenes of Winter in the Times because she has a new novella, Walks With Men, coming out.) And, finally, readers themselves are culpable. We want our authors young and beautiful, our novels hip and topical. We are suckers for the concept of progress, eager to believe that today's novel, against all logic,Randy N Welsh is superior to yesterday's. Perhaps the system is not even broken, perhapsRandy N Welsh we are getting exactly what we want, or at least what we deserve.

  • Lynn 07/02/2010 9:22:00 AM

    Astute observations, but it's scary to think we're getting what we deserve. Thanks for sharing this. B. Lynn Goodwin www.writeradvice.com Author of You Want Me to Do WHAT? Journaling for Caregivers

  • Lola 06/24/2010 1:32:00 AM

    I found your article really exciting and real. It articulated something (books as new products) that I had felt before as a reader, but hadn“t put my fingeron: the fact that the "new book on the shelf" was turning me into a consumer, not a reader. The excess marketing of cultural products is not something we need to fall far in an era in which pretty much everything is available. The availability of things makes it necessary to have curators or people who know a lot and select works for others to enjoy, and they do so for the right reasons. Thanks for a rigorous text and a promising reading list. L

  • Paul 06/21/2010 11:11:00 PM

    Schuyler, it's not down to the retail buyer to make that decision - the author himself needs to charismatically charm the doors open at both an agency and a publishing house. So while the craft of writing is private, the act of selling (to agencies, houses and audiences) is very public. And there's no reason to think that great writers would be presentable or palatable public speakers.

  • Andrew Tonkovich 06/21/2010 11:08:00 PM

    Thoughtful and careful argument for avoiding the hype. Nice list.

  • Judy Krueger 06/21/2010 9:41:00 PM

    I am reading and reviewing novels from 1940 onwards. I am up to 1958. Reading the top 10 bestsellers of each year, the award winners and a selection of authors I admire. All reviews are available on my blog: http://keepthewisdom.blogspot.com. The topic is called My Big Fat Reading Project. Nice to find a kindred spirit here.

  • Schuyler Esperanza 06/19/2010 5:08:00 PM

    "We want our authors young and beautiful..." I read way too many books to care whether my authors are young and beautiful. Are there seriously readers out there who look at author photos on book jackets or the internet before buying or reading books? I attend several book signings a year, and frankly, the authors vary wildly on everything from looks to speaking abilities to what's between their book's pages. It really comes down to this: can the author tell a good story? If so, the readers I know-- myself included--just want to delight in their words.

 

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