By LA Weekly
By Henry Rollins
By Weekly Photographers
By Shea Serrano
By Nate "Igor" Smith
By Dan Weiss
By Erica E. Phillips
By Kai Flanders
Looks like The Hills will no longer be alive with the sounds of pseudoreality. The MTV show that reduced L.A. to a vapid wasteland of velvet ropes, designer-clad dopes and "pay-to-be-a-player" bottle-service tables is calling it quits after this season. We watched it (for research!) but we're glad the end is near, if only because it glorified one part of L.A. nightlife while virtually ignoring other creative, multicultural scenes.
Still, we've got nothing against upscale hot spots. Like Las Vegas, these are a necessary part of our after-dark landscape.
This week, we report on a spanking new trifecta of swank-pits (which one will we see first on the last season of The Hills, we wonder?), plus a climactic L.A. Fashion Week hap and the ultimate self-aggrandizing (but undeniably spectacular) soiree so far this year: Perez Hilton's birthday bash.TOP OF THE WORLD
Those who made it in were treated to an unmatched extrasensory experience, $15 million worth, we hear (spent by owners Victor Drai and partners Cy & Jesse Waits). Go-go gals writhing on gilded stripper-pole lamps, plush and roomy booths, opulent textures, mirrors and lighting everywhere, a pool area with cabana furniture to rival any ritzy living room and loud hip-hop remixes courtesy of DJ Eye (aka Jamie Iovine, megaproducer Jimmy's son).
The kicker is the view, which — if you peek between the curtains that surround the place or go out on the main balcony — is incredible and almost vertigo-inducing (at least after a $15 cocktail. Pricey? Yes, but the glasses are tall). There will be haters and bitchy Yelp posts from those who can't get in, but nobody can refute the gorgeous sights at Drai's — and we mean that in more ways than one.PARALLEL LINES
The room is subtly chic, moodily lit and surprisingly chill, at least before midnight. Even at the witching hour, the club had a house-party feel (okay, "A list" house party) and the DJ was awesome, spinning an eclectic mix of pop hits, electro and '80s faves. Though we did spot Nicky Hilton and slimy Brandon Davis (sitting right in the center of the room, under a light, in case you didn't notice him ... ick) the club felt surprisingly unpretentious. Bolthouse milled about in his jeans and Converse sneakers, making sure everything was running smoothly; people weren't pushy even when it got packed and our huge glass of wine was only $7. Score.
Sam Nazarian hasn't slowed down since he and Bolthouse split last year. The SBE titan has two venues on the rager radar right now: the still unnamed spot on Cahuenga in the space that was Halo/White Lotus/Ritual and his latest, in the space that was Area, now called Industry. SBE actually had a contest in which the public could choose the name of the former but with the way they turn around clubs these days, it might be a good idea to keep it unnamed.
After all, the club empire seems to be thinking outside of the box with its latest endeavors: Industry, for example has a unique — and delish — "burger bar" set-up and there are plans to do a late-night burger stand outside on its parking lot at closing. The club itself has all the SBExcess you'd expect: sleek, Miami-ish white walls, cushy, ample seating for those with bottle bucks, foxy waitresses and DJs who spin upbeat hip-hop and house melds. Thursday, when we attended, was nuts, with DJ Cobra spinning and promoters including Frankie Delgado (who runs with The Hills kids) hosting. Yep, this one's our bet for first club you'll see in the show.THREE-BLING CIRCUS