The Nonsound of IAMSOUND
An L.A. label ditches the cheeseballs, signs some bands and celebrates a city with a 7-inch-single series
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Robertson and Tao have cast their gaze across the pond, partnering with eclectic London-based music shop Pure Groove Records to release the L.A. Collection singles in the U.K. "We want London to know about the L.A. scene as well," says Tao. "People in the U.K. see Los Angeles as a concrete hellhole," adds Robertson.
IAMSOUND is also concentrating its efforts on music licensing for TV and film. "Right now, music licensing is bigger than record sales," says Robertson, citing the Black Ghosts, whose popularity soared after they appeared on the Twilight film soundtrack. More than anything, Robertson says, she and Tao like being able to handpick the artists they feel passionate about. "We don't have to put something out because we feel obligated contractually," she says. "There are no channels we have to go through. It's just us."
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