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The Secret Lives of Queer Leading Men

How Howard Bragman, Hollywood’s coming-out guru, helps gay actors tell the truth

“You have to work your base,” Bragman notes. “You can’t just come out in Time or People. You have to be there for the gay press. You really want them to be on your side.”

Bragman also likes to use just one media outlet to tell the initial story. In the case of golfer Rosie Jones, the publicist worked with The New York Times so she could write an opinion piece in her own words in the Sunday Sports section. Jones, who was still playing on the LPGA tour in 2004 and didn’t want to be enmeshed in gay politics, thought it worked perfectly: The sporting press and fans received her with open arms.

Kevin Scanlon
“I didn’t want it in The Enquirer, so I called TMZ and told Harvey it’s a go.” —Howard Bragman on Chastity Bono’s transformation
Kevin Scanlon
“I didn’t want it in The Enquirer, so I called TMZ and told Harvey it’s a go.” —Howard Bragman on Chastity Bono’s transformation

“Howard took a unique interest in where I was in my career,” says Jones from her home in Atlanta. “He didn’t have his own agenda.”

For Mitchell Anderson, a regular on the Fox hit show Party of Five, things were very different. In 1996, Anderson was onstage at a Gay & Lesbian Alliance Against Defamation (GLAAD) awards dinner. Party of Five was at the height of its popularity, and Anderson played violin teacher Ross Werkman, instructing the precocious Claudia Salinger, played by Lacey Chabert. The handsome Anderson was considered a potential leading man in Hollywood, and friends often suggested that he be a kind of pioneer and come out. Anderson, who had previously been a regular on the show that made Neil Patrick Harris famous, Doogie Howser, M.D., was tired of the common wisdom in Hollywood. “I didn’t buy into the idea that an openly gay actor couldn’t play a straight role,” he says. Anderson, who lives with his longtime partner, Richie Arpino, in Atlanta, where he owns a restaurant called MetroFresh, recalls: “I was trying to bust those myths a little bit.”

It was 1996, the year before Ellen DeGeneres came out. Yet, as he stood up on that stage at the GLAAD ceremony, Anderson suddenly announced he is gay. “It was spontaneous,” he says. “I was onstage and thought it was a good forum.” But it generated media coverage he wasn’t ready for. “After it happened,” the actor notes, “there were a lot of congratulations, but there wasn’t a lot of help, except for Howard.”

Bragman called Anderson, offered to work pro bono, and helped him to fine-tune his public image. “The message I was trying to send was that I was a good actor, and I was a better actor because I wasn’t hiding anymore,” Anderson explains. “[Bragman] shepherded me through the situation.”

Bragman has a darker memory of what occurred once the unprepared young actor went public: “Mitchell Anderson was okay in the end, but in retrospect, he probably should’ve thought about it a little more.”

That all happened 13 years ago. Now, while much of the world has begun to move on, with even Middle America warming to gay rights and gay culture, the old, closeted approach still reigns in the entertainment industry.

Greg Hernandez, a former Los Angeles Daily News columnist who is openly gay, and who covers gay Hollywood as a blogger at GreginHollywood.com, says the entertainment industry still fears that American audiences will be turned off. And no one — not studio heads at 20th Century Fox, Warner Bros., Paramount, Universal or MGM — wants to take a perceived risk in order to be proved wrong.

“Casting directors, many of whom are gay,” Hernandez says, “don’t want to rock the boat for a project, and the higher-ups [studio heads] don’t want to hurt their bottom line.”

Actor Dale Reynolds, who didn’t have a big-time publicist like Bragman representing him, came out to his agent in the mid-1980s, after he had founded a gay actors support group, Alliance for Gay and Lesbian Artists, a few years earlier. “We had actors come to us all the time and said the same three or four casting directors would never hire them,” he says.  

With his dark features and manly good looks, Reynolds was considered a leading-man type and says coming out “hurt” his acting career. Gay friends who were casting directors, for example, refused to hire him. “For me, that was truly shocking,” he says, “that kind of betrayal.” He managed to land small, one-time roles on such TV shows as Knots Landing, Eight Is Enough and Remington Steele, but only a few casting directors, straight women not bothered by his sexual orientation, would regularly call him for work.

The dichotomy between Hollywood’s claimed social benevolence and its actual practices was seen starkly in July, when prominent gay TV director Todd Holland publicly revealed a practice of his own, which is probably common in the L.A. and New York film and TV industries: He advises gay actors who want to succeed to “stay in the closet.”

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24 comments
Jacquiline Perkins
Jacquiline Perkins

what about the ones that are gay ....but you have a feeling but they out run the radar

newscaper
newscaper

People are in fact becoming much more tolerant out in flyover country (where I live).

A gay athlete's or politician's (or coworker's -- assuming 'out' doesn't mean 'in your face')orientation has utterly no bearing on their job.

However, that's not quite the case for an actor trying to portray a character in a het romantic relationship (if a significant part of the story), it most definitely has some bearing on the job, requiring an extra level of suspension of disbelief above and beyond the norm when viewing the performance. 'Bigotry' has nothing to do with it.

Yes, some actors might pull it off, but concern on the part of casting directors and producers is hardly irrational..

Luke1
Luke1

This post is so dumb.

Jack Brosnan
Jack Brosnan

Its nice...***************************Jack Brosnanbuy forclosed homes

Jo
Jo

Thanks for the interesting article. I'm glad to hear that you are supportive of trans issues, but wanted to add my support to the earlier comment regarding trans pronouns etc. partway through the article. Simple rewording which respects the trans person's preferences about pronouns etc is almost always possible. Here (just to spell it out) it would have been more appropriate to say: "The phone interrupts him � it�s someone calling about one of his newest clients, Chaz Bono, child of Cher and Sonny Bono. Raised as Chastity, Bono is making the personal and public transition to becoming a transgendered man, and may become the best-known American person to do so. Bragman has been working closely with Bono, advising him to disclose his gender reassignment, but says, �We�re keeping our powder dry until the time is right, and our time is not right yet.� Other than that... thanks very much for the article, and for including trans issues!

peter
peter

Excellent article. It would be interesting to see if any studies could be done on the true perception of the audience. It's fascinating, for example, that Adam Lambert now has women throwing their panties at him onstage after he's come out officially. I believe many women "get it" that they'll never sleep with that star or celebrity whether they're straight or not, but have fun playing the game. Straight men, however, might have a harder time accepting a gay man as romantic straight lead. On the other hand, younger straight men now, to a large degree, don't seem to care who you sleep with. They're even open to the idea of having a gay fling or even romance. So, a lot of Hollywood's perceptions are dated as far as the younger demographic goes (which is ironic, considering that's their target market).

Raymond
Raymond

Hey Pat,

Very good read here! Great article and writing.

Thanks!Raymond

Patrick Range McDonald
Patrick Range McDonald

Hi Know It All,

It's funny...gay audiences are not turned on by straight sex, but we get over it, get into the characters, and watch the movie. You've fallen for the outdated notion that gay sex is somehow ugly or wrong or unnatural, where that's the furthest thing from the truth. It may not be something you like, which is fine. But don't push that attitude on us and try to make us feel inadequate, or give it as a reason for us to stay in the closet and deny our full, true selves. We'd never demand that from you, and we expect the same courtesy.

Righto,Patrick

Jeremy
Jeremy

GREAT ARTICLE...well done...could have done without ending it with a Perez Hilton Quote...he is such a scumbag for the gay community and you just gave him PR that he craves.

KNOWITALL7
KNOWITALL7

I DON'T WANT TO KNOW WHO IS GAY OR LESBIAN. WATCHING A MOVIE LOVE SCENE, WHEN YOU KNOW THEY ARE GAY/LESBIAN, RUINS THE WHOLE THING. ALL YOU CAN THINK OF IS HIM SUCKING SOME GUYS DICK OR HER LICKING SOME DAMES CUNT!! HOW CAN THEY EVEN STAND TO KISS EACH OTHER FOR THE MOVIE??

Jeff
Jeff

If this is some attempt to restore Mr. Bragman to respectability among the gay and lesbian people he betrayed with his embrace of Doug Manchester, please forget it- it is as cheap and hollow as Mr Manchester's insulting offer.

Mr. Bragman has betrayed himself, his spouse, and every LBGT citizen in California, if not the world.

His embrace of Mr. Manchester proves that there may be a shortage of out gay men in Hollywood, but the supply of prostitutes remains ample.

Lisa
Lisa

The odd thing about the ridiculous argument that a gay male actor can't be "convincing" as a leadin man is this: An ACTOR is supposedly praised because he is convincing in a role that is DIFFERENT from who he is in life.

So, what could be a better display of acting talent, then, than a gay person convincing audiences that they are romantically interestd in a member of the opposite sex?

Patrick Range McDonald
Patrick Range McDonald

Kate Winslet won the Oscar! She's as A-list as they come. How's that a poor example? :)

In terms of Chaz Bono and transgender folks, I have the utmost respect for him and the transgender community, and I've written about their struggles for other publications. But thanks for the reminder.

Patrick

Essie
Essie

It's easy for people to say "come out, come out" but these people have mortgages and car payments and perhaps they are taking care of their parents and siblings. They can't afford to lose money. Perhaps I'm naive but, I just don't think it's all that important for someone to announce their sexual orientation to the world, and personally, I don't care!!!

As for worrying about box office decline . . . it can't get much lower with the drivel being put out these days so I don't think the honchos need to worry. (And Kate Winslet hasn't had a hit since "Titantic" so that was a pretty poor example!!)

kristin
kristin

Hollywood is completely out of touch with reality. They don't like openly gay/lesbian actors. They don't like openly conservative actors. They don't like openly Christian actors. They don't like non-white actors. The funny thing is that most Americans are probably more accepting and tolerant than Hollywood.

David Ehrenstein
David Ehrenstein

I'm REALLy surprised at Paris Barclay for saying that. I thought he had his act together. But apparently many directorial (and other behind the scenes) talents don't. Could it be that Barclay, Holland and Roos are re-living painful coming-outs of their own and are projecting their fears onto everyone else? If they are there's no excuse for it.

Really, really sad.

a
a

I'm enjoying this article, but it could do a little better with regards to trans folks - using proper pronouns is really important, and it's really invalidating to see the article referring to Chaz Bono with "woman" where the word "person" would do. Same goes for using "she" instead of "he," and Chastity instead of Chaz.

Mitch Troy
Mitch Troy

Great article. I think if your a good actor or actress it doesn't matter who you sleep with. Also actors as well as sports figures are role models. I think people should come to terms with themsleves. The world is changing and era of purple marriages and hired beards needs to go bye bye.

Patrick Range McDonald
Patrick Range McDonald

Thanks for the nice words everyone.

I'm a little surprised no anonymous actor or producer or whoever has written in this comments section that the closet in Hollywood is still necessary.

I attended a SAG function the other night, and some of the panelists were basically saying that if an actor wanted to be a leading man, they have to consider staying the closet. Director Paris Barclay, in fact, ended up defending Todd Holland, a fellow TV director who said gay actors should "stay in the closet" if they want to make it in Hollywood.

It was a strange night. Even more so since no one backed up their points with hard data--i.e., 68 percent of America (just a number I'm throwing out there) hates gays and lesbians, according to the such-and-such poll. There was none of that. Just guesses and hunches and nothing scientific.

Hollywood has some major catching up to do. No wonder the studios rarely make a decent movie these days. The studio heads and others are completely out of touch with their audience, no one is taking any risks, and no one really knows what the rest of America wants, believes, or cares about. With this kind of working atmosphere, it's hard to believe that the gay closet will end any time soon in Hollywood.

Righto,Patrick

David Ehrenstein
David Ehrenstein

Quite true about the Disney chief. That's a biggie. And equally big is Chris Colfer, who plays the gay kid on "Glee." He's gay -- and out -- in real life.

Despite any number of stragglers the closet is collapsing. Not just in Hollywood. Everywhere.

Miki Jackson
Miki Jackson

Good job. A tough subject handeled with sensitivity and frankness. I have been around for quite while and can attest to how hard it is talk about this in the 'hood. I personally tried to get some actors I know to talk about this for this piece, and even assured confidentiality, they declined. This is more than the ususal closet issue.

This is one of those upside down descrimination cases. The public image of a profession and a surround "Hollywood" as liberal and free wheeling -when the reality is just the opposite. Ironically, this only closes the closet door more tightly.

This is so prevalent that an older actor I spoke to, who is firmly retired, largley due to age related health issues, would not speak to Patrick under any circumstances due to a fear about how his work might be viewed retroctively. That's right - how he might be viewed in films and TV he already did a number of years ago.

This is, I believe, all of a piece with the still very lopsided presence of women and people of color throughout the industry. This is still a bastion of the white male, despite certain well known exceptions. The vast majority of players are white males. No offense guys - some of my best friends are white males, but a lot of you all are a well known of bastion of a certain kind of conservatism, even if many to most of you don't realize it.

It is telling that one of the actors speaks of women having less fear of casting him. Fact is, that Patrick is dead on when he uses the ephit "faggot" as an exemplar of the problem. Too many adults are driven and haunted by school yard taunts into adulthood and unto death. Most of us doin't even realize how much the ghosts drive us.

I think the military will probably get freere of this "don't ask don't tell" stigma sooner than Hollywood. That was certainly true in racial and gender issues.

David Ehrenstein
David Ehrenstein

Nice article. Things have changed quite a lot since I wrote "Open Secret: Gay Hollywood 1928-2000."

 
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