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Branding Griffith Park: Heirs of Land's Bequeather Fight Commercialization Plan

Griffith J. Griffith's great-grandson: "It’s not a theme park. It’s not a movie studio. People don’t want to see it turned into Disneyland ..."

PERHAPS NOWHERE IS THE CURRENT PUSH led by Los Angeles City Hall and its platoon of private lobbyists for an overbuilt, overcommercialized, re-engineered L.A. better epitomized than in the unfolding struggle over the so-called Melendrez Master Plan for Griffith Park.

(Click to enlarge)

"Pleasure pier": Tacky commercialization envisioned on Los Feliz Bridge.

The voluminous report, prepared at a cost of $400,000, is packed with ideas for jazzing up the nation’s premier swath of urban wilderness — aerial tramways, parking structures, meeting rooms, paving, concrete and concentrated development that many feared would include restaurant and hotel chains.

Given that the whole point of Griffith Park is the opposite — to preserve unspoiled natural beauty for all citizens, rich and poor alike, to use for free — reaction to the plan has been predictable. Virtually everyone hates it.

“I was aghast, and I’m sure most longtime users of the park were,” says retired graphic designer Clare Darden, a North Hollywood resident who has been hiking in the park since 1975. “I’ve treasured my time spent there — the feeling of getting away from the hustle and bustle of the city, right smack-dab in the center of it. But I’m leery because there’s so much area there that I’m sure the city would love to see it bring in more dollars.”

The Melendrez plan, a transparent attempt to turn Griffith Park into a cash register for city coffers, was unveiled three years ago. Though the grandiose recommendations developed by Melendrez Landscape Architecture, Planning and Urban Design of Los Angeles have been widely vilified and in some cases tossed out, the plan remains a focal point of controversy because its essential vision could still become reality.

Distrust of the density hawks who today control City Hall, and who will decide the park’s future, is so intense that one scion of the Griffith family, Griffith “Van” Griffith, is pushing to have the entire 4,218-acre park declared a historic cultural monument — an unusual step for so large a parcel, and one that the Los Angeles Cultural Heritage Commission will begin discussing August 21.

“We’re trying to keep it just a park, not commercialized, not developed,” says Griffith, 55, whose great-grandfather, Colonel Griffith J. Griffith, and his wife, Tina, donated the land to the city more than a century ago, spelling out in the deed that it must be maintained as free urban wilderness. “[The city] at one time tried to put a 50-cent entrance fee [on the park], and my parents sued them when that happened,” Griffith says. “There are millions of people that don’t even have a backyard.”

Van Griffith, who once sold pencils in the Griffith Park Observatory souvenir shop, has been stewing over the “ramping up” by Mayor Antonio Villaraigosa and city parks bureaucrats bent on wringing more revenue from the beloved open space. A friendly snack shop once served the observatory, for instance. Now there’s a costly Wolfgang Puck restaurant that cries out “political statement”: Candy bars are banished, and the café’s unfriendly industrial-lite design badly clashes with the old-time observatory.

The café is just one of many ill-fitting decisions made by the Villaraigosa administration during a much-ballyhooed multimillion-dollar expansion of the observatory museum and its grounds that have helped to erode trust in any further moves by City Hall to change Griffith Park.

“I don’t see any need for upscale restaurants in the park,” Griffith says bluntly. “When you go to a neighborhood park, you don’t go there to eat. You go there to enjoy the grass, maybe have a picnic. It’s not a theme park. It’s not a movie studio. People don’t want to see it turned into Disneyland ... I’m sure if they have an aerial tramway, it’s not going to be free.”

Declaring the park a historic cultural monument would make it tougher, but not impossible, to add a tramway or things like a highly commercialized “pleasure pier” suggested for the adjacent Los Angeles River. Significant new public buildings or changes to existing ones would have to go before the five-member Cultural Heritage Commission, which is supposed to ensure that plans affecting the city’s degraded cultural heritage don’t further screw things up.

“The point is not to freeze a [historic monument] at a point in time, but to recognize a property’s historic significance and to better manage the potential change,” says Ken Bernstein, head of the commission staff, who calls the 350-page application to turn Griffith Park into a historic cultural monument one of the fattest ever.

Nobody knows how the five commissioners (historic-renovation architect Richard Barron; former Eric Garcetti aide and landscape architect Glen C. Dake, landscape designer Mia Guttfreund Lehrer, television director Oz Scott and former city arts bureaucrat Roella H. Louie) will rule on the cultural designation for the park. But all are political appointees handpicked by Villaraigosa, who is surprising some former supporters by proving to be the most antagonistic to open space of any mayor in recent memory.

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  • Lauren Melendrez 09/17/2008 6:56:00 AM

    August 22, 2008 To all those concerned about the future of Griffith Park, As the leader of the Mel�rez team of six consultant firms for the Draft Griffith Park Master Plan, I find it extremely disturbing that this master plan has created such divisiveness and polarization between people who essentially want the same thing � maintaining the beautiful Griffith Park as an open space treasure we all know and love, for all people to use and enjoy in perpetuity. It�s unfortunate that the City of Los Angeles� Department of Recreation and Parks chose to minimize the community involvement aspect of the Griffith Park Master Plan, despite our strong recommendation to the contrary. If interested individuals and groups had been involved in every step of the plan development, the City would have a widely accepted plan for the Park instead of angry constituents who have sensationalized aspects of the plan to an extreme, consequently threatening the survival and even the future possibility of a badly needed master plan for Griffith Park. Critics of the Draft Griffith Park Master Plan have continuously distorted and sensationalized aspects of the plan, using �commercialization� of the Park as a scare tactic. In fact, the principles upon which the draft master plan was developed have nothing to do with commercialization or providing �a cash register for city coffers� as suggested in the August 14th LA Weekly article, but instead look for ways to improve the visitor�s experience and redirect badly needed funds back into the Park (not for development but for maintenance and restoration). As an example, the �Pleasure Pier� (which may be a misleading choice of words in the Plan) is not �tacky commercialization on Los Feliz Bridge� as reported in LA Weekly. The draft master plan recommendation on page 6-11 states: �Add a new L.A. River Pleasure Pier on the north side of the Los Feliz Boulevard bridge: an observation terrace over the L.A. River that will provide visitors to the Park and to the river a unique opportunity to enjoy views of the L.A. River from a spot directly over the river on an extension to the Los Feliz Bridge� There is no question that there are debatable ideas within the draft plan, like the aerial tram idea that has been discussed for the last 30 years. Other ideas such as parking facilities that will also free up more open space, are proposed for future consideration when population growth is expected to cause Park usage increases, which current Park users would like to ignore. However the basis for the plan is sound and includes some excellent recommendations that should be seriously considered. There should be no doubt that a master plan is needed by City departments, planning and maintenance staff, public officials and the Park users, as a framework of guidance for the management of Griffith Park (as questioned by the LA Times article, 8/21). The Park, with its diverse environment, facilities, and programs, is far too complex to continue drifting along without guidelines of expectations for those who manage and operate it, and one that the Park users can use as a basis for management and operational accountability. The plan was developed with specific goals that the City wanted addressed and that the consultant team comprised of six professional firms used as a basis for recommendations. The central elements of the plan are as follows: � Provide access and mobility for all people who want to use the Park, with minimal impacts on the Park�s natural environment � Preserve the Park�s historic and cultural elements including character defining aspects of the Park�s �cultural landscape� � Preserve the natural terrain and restore and protect impacted habitat and vegetation; institute environmentally responsible and sustainable practices throughout the Park � Focus Park activities in areas of the Park that are already developed; maximize open space � Engage volunteers as stewards of the Park � Leverage the resources within the Park to provide learning opportunities for children, families and all Park users � Appoint a single Park manager to be accountable for maintenance and operations, including interaction with policy makers and other city departments � Look for opportunities to increase revenues to supplement the park maintenance and operations budget, and capture revenues currently generated from the park that are diverted to the general fund I sincerely hope that from all this controversy and conflict, a common ground can be found that will be what is best for Griffith Park and all it�s users, both now and in the future. Everyone who is concerned should read the draft plan and come to your own conclusions about Griffith Park in the future. It�s available on this website: http://www.laparks.org/dos/parks/griffithpk/masterplan2005/masterplan2005.htm If you can�t read the whole plan, please at least read the Vision section that summarizes the principles of the plan and send in your constructive comments as noted on the website. Lauren Mel�rez, President Mel�rez Landscape Architecture, Urban Design and Planning

  • Kim Kaufman 08/23/2008 2:11:00 AM

    Let's remember it was LaBonge who was the prime mover in giving the valuable Griffith Park land tax-free to the gazillionaire Gene Autry for the Autry Museum -- basically a fee-charing warehouse for Autry's tchockes. There might have been many more deserving cultural institutions that could have used this land and would have been a benefit to the city and the community. LaBonge defends this action saying the Autry Museum is run by a Foundation -- but I know that this Foundation only funds... itself. It does nothing for the community. Mr. Ferrell, search out in the LA Weekly archives, or perhaps LA Times, I don't know how long ago (but I think soon after it opened as I recall), that totally broke down this sweetheart deal that LaBonge gave to Autry. Please do a follow up story -- LaBonge needs to be totally outted about this.

  • Samuel Twain 08/20/2008 11:10:00 PM

    Dear, Mr Griffith, Hey, guess what they are doing to the park you gave us? Well first let me tell you this. We have a city councilman named Tom LaBonge. Tom loves the park. He loves the green in the park mostly. He particularly loves the green on the banks of the revenue stream. And I�m guessing he loves the green in the tributary that flows from there into his campaign coffers. That�s just my opinion though. I hesitate to tell you Mr.Griffith, but your plan to keep things free to the public is really kinda nonexistent lately. I may be wrong but I don�t think Tom really cares� it�s really kinda sad actually. I�m glad you�re not here to see it. Anyway, the Observatory is now used for huge, private, entertainment industry parties. They close it off to the public but Tom doesn�t care. I�m guessing he gets to go to those parties anyway. Oh and the parties have nothing to do with the Observatory Mission but they do keep that old revenue stream high on the banks. However, in case you were wondering, none of this money goes back into the park itself� it goes into some sort of general fund� maybe a few pennies make their way back to the park but by far most money go to� well most goes to the political guy�s friends I�m guessing. But that is just my humble opinion. Oh, and the Autry is having private parties like the big �Brewhaha� ($50 a head) and another one called �The Banned from Television party�. That one drew 1,800 paid patrons. But hey, the Autry does pay $1 a year to have their Western Heritage Party Palace in the park you gave us� so it�s almost free for them�so that�s good. The money they collect? Well none of that goes into the park. I think they are going to use the money they get to pay for doubling the size of their presence in the park. That�s capitalism I guess? Anyway, just thought you should know. Hey, one more thing thanks for the great gift� sorry we broke our promise... #3

  • Laura Howe 08/19/2008 7:59:00 AM

    I believe this is a monumental moment in Los Angeles history. We have the opportunity to honor the largest urban wilderness in the country with this historic designation. The only possible reason to oppose it would be in order to develop upon or change the park's character. In this era of conservation we should have the for sight to take the lead and set and example for the rest of the country. It would only add a layer of transparency and sensitivity deserving of this important park. The educational opportunities for this park are priceless. The are children and adults in this city who would never get the opportunity to experience wildlife and open spaces otherwise. Many see Griffith Park not as just any other park but a sanctuary in one of the largest urban areas in the world. We should take all possible measures to secure it and protect our heritage. Let us celebrate this moment and help support Griffith Park in the historic monument designation.

  • Laura Howe 08/19/2008 7:58:00 AM

    I believe this is a monumental moment in Los Angeles history. We have the opportunity to honor the largest urban wilderness in the country with this historic designation. The only possible reason to oppose it would be in order to develop upon or change the park's character. In this era of conservation we should have the for sight to take the lead and set and example for the rest of the country. It would only add a layer of transparency and sensitivity deserving of this important park. The educational opportunities for this park are priceless. The are children and adults in this city who would never get the opportunity to experience wildlife and open spaces otherwise. Many see Griffith Park not as just any other park but a sanctuary in one of the largest urban areas in the world. We should take all possible measures to secure it and protect our heritage. Let us celebrate this moment and help support Griffith Park in the historic monument designation.

  • A.G. 08/19/2008 3:39:00 AM

    I can't believe this...I hope it falls through, the only reasons I go to Griffith Park are for what it naturally already has. Dirt, trees, wilderness and awesome sunsets. Great hiking trails, great biking trails, a place to ride horses (several, actually)... if I want to go to a pier or an amusement park and pay to find a crappy parking spot, then to be surrounded by hordes of on-the-go consumers I'll drive an extra 45 min to get to one! Not like there aren't enough already. Universal Citywalk is in spitting distance, so is the Galleria. Converting one of the only naturally beautiful attractions would also contribute to the horrific traffic on the freeways that intersect right around Griffith Park! Are you kidding me?? I moved to rural Illinois but still consider L.A. home - I'm here for work, I go home to play. I will have one less reason to go visit if this happens...and many of my new friends in IL won't want to go visit CA to enjoy the hills and other natural attractions that are unique to Burbank.

  • A.G. 08/19/2008 3:38:00 AM

    I can't believe this...I hope it falls through, the only reasons I go to Griffith Park are for what it naturally already has. Dirt, trees, wilderness and awesome sunsets. Great hiking trails, great biking trails, a place to ride horses (several, actually)... if I want to go to a pier or an amusement park and pay to find a crappy parking spot, then to be surrounded by hordes of on-the-go consumers I'll drive an extra 45 min to get to one! Not like there aren't enough already. Universal Citywalk is in spitting distance, so is the Galleria. Converting one of the only naturally beautiful attractions would also contribute to the horrific traffic on the freeways that intersect right around Griffith Park! Are you kidding me?? I moved to rural Illinois but still consider L.A. home - I'm here for work, I go home to play. I will have one less reason to go visit if this happens...and many of my new friends in IL won't want to go visit CA to enjoy the hills and other natural attractions that are unique to Burbank.

  • Park user 08/14/2008 10:16:00 PM

    Clearly, Griffith Park is gradually losing its identity as a place of "respite from urban pressures" (Col. Griffith). Instead, its becoming more and more urban, itself. There's a REAL PROBLEM HERE: proliferation of money-making special event activities in an inappropriate setting... a public Park that is supposed to be Free. Just in the last two weekends, Autry has hosted a Beer Fest ($50 and no one even knows how many attended)and a Rock Concert (1800 attended). And the Autry is trying to more that double the size of its current footprint! Sure, 129,000 more sq ft in "open space" zoned Griffith Park... where they can then rent it out for more special events.

  • Michael Malik 08/14/2008 9:27:00 PM

    To the controlling city councilman....leave the park alone stupid! Stop being so fu----g greedy and self interested. Griffith wanted it as is, keep it that way!

  • Petra Fried in the City 08/14/2008 8:24:00 PM

    Let's get real here. You've completely failed to point out that Labonge himself put all the Disney-esque attractions into the Melendrez Draft that he claims to reject. The pleasure pier, the cable cars, they're all of his origin. His office forced those into the Master Plan between the time that Melendrez turned it over to Rec and Parks and before it was released to the public. As for his feelings about the Historic application itself, through one of his staffers, he held a secret meeting with 30-40 department managers and told them that they are to oppose this application. He, of course, made sure he was out of town physically so that he could claim he knew nothing about this meeting. However, quite a number of City staffers have ratted him out on this meeting. The man's actions speak louder than his words. He's clearly squirming under the idea that another City entity might actually be in a position to examine his personal mission to Disney-ify the park. "Mr. Preservationist" indeed.

 

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