By Michael Goldstein
By Dennis Romero
By Sarah Fenske
By Matthew Mullins
By Patrick Range McDonald
By LA Weekly
By Dennis Romero
By Simone Wilson
And although the entertainment companies plead poverty to guild negotiators, the fact is business is very, very good for big media even in today’s down economy. New media has become this sector’s newest profit center, with NBC.com alone expected to generate “tens of millions” of dollars in revenue next year “in a business that didn’t exist” a few years ago.
So why shouldn’t creatives share in this? Unless they negotiate a bigger piece of the pie now instead of later, history has shown that the corporations simply won’t renegotiate new technology terms in three years, or ever, even as the business grows. That’s certainly what happened to DVDs.
The quicker Hollywood realizes that SAG is not the obstacle here, the quicker this town will get back to work. No one knows better than the writers what torture dealing with AMPTP really is.
So it’s important to note that any improved new media terms negotiated by SAG leadership will also be enjoyed by WGA and DGA. That’s because of the verbal favored nations agreement negotiated during the writers strike and considered binding by the guilds, even if it was never formally written down.
In other words, this is not just SAG’s fight with AMPTP anymore. It’s creatives versus big media corporations. Let’s hope Hollywood is back to work by July 21.
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