Michael Reich's Videothing.com Captures the Essence of L.A.'s Underground

There's something funny younotice when first visiting videothing.com, the Web site for filmmaker Michael Reich's local music project, Videothing: Nothing is for sale. Reich's brief, sharply edited, somewhat scripted but mostly spontaneous films of music performances, band interviews, tour clips and general eccentricities, such as a Health and AIDS Wolf at the Smell, Matt Fishbeck playing his Omnichord over a toilet, and a rambling Jamai-can't-accented speech about reggae from Ari Up, are laid out in two clean, colorful, user-friendly columns down the length of Videothing’s home page.

This is an inkling of what sets Videothing apart from the recently launched Pitchfork.tv, or Vice's year-old online channel, VBS TV. In all cases, the content is free, immediate and accessible; but Videothing's sole objective is to get you to watch the content. Not to buy an album, a festival ticket or the latest T-shirt style from American Apparel.

This puts Videothing more in the realm of an anarcho-punk zine than that of MTV. Videothing.com's block colors and dark background took cues from the covers of Soul Jazz Records' New York Noise compilations of experimental no-wave punk music that originally came out on small DIY labels from 1978 to 1988. The same East Coast music and art scene birthed another of Reich's major artistic inspirations: Glenn O'Brien’s quasi-political New York cable-access show TV Party, which had the tag line, "TV Party is the show that’s a cocktail party but which could also be a political party." TV Party ran from 1978 to 1982 and made regular guests of Debbie Harry, Mick Jones and Jean-Michel Basquiat. The scratchy Xerox aesthetic of the VHS and cassette-tape faces on Videothing.com is Reich’s inspirational reference to this era of nonproprietary art making, a moment that was more about the sharing of ideas than the copyright of a song. Says Reich: "In that scene, people would make homemade VHS tapes to trade like video zines, but now we get that kind of accessibility on the Internet."

Each film's length is determined by Reich's self-proclaimed attention-deficit disorder, which, he says, is also the reason for his sharp editing style. Most likely because of his background in 2-D art, the power of suggestion — which is commonly expounded upon by figure-drawing and painting teachers — plays largely into Reich's editing. In the "Crystal Antlers Go to Texas" video, which was shot during the first day of Reich's hitching a ride to SXSW with the Long Beach band, quick sequential loading-gear/getting-gas/ Mom-closing-the-van-door clips are followed by hand-scribbled titles shot over a few seconds of Dylan and the Band's "This Wheel’s on Fire." Besides the British Absolutely Fabulous characters Patsy and Edina, "This Wheel’s on Fire" has become an archetypal song for the struggling on-the-road musician, in part, because of its lyrics about packing, waiting and rolling down the road, but also because of Levon Helm’s autobiography of the same name — and it just happened to be on the mix Crystal Antlers vocalist Jonny Bell made for the trip.

These are the kinds of circumstantial subtleties that make Videothing special. Reich, who also achieved a small level of fame without showing his face as "Hero Robot No. 2" in Daft Punk’s Electroma, is keen to his surroundings and can capture interesting moments without having to dwell on them. A quick toss of room service trays onto a hotel room carpet in Austin, Texas, is all the viewer needs in order to understand Reich’s mood at the beginning of his "On a Bridge" SXSW video: underslept, aggressive and juvenile. Not surprisingly, that particular video is even more clipped than usual, includes a (mild) confrontation with the police, and ends after a few seconds of No Age's playing, when a crowd surfer slams into the camera lens.

Getting kicked in the face while holding video equipment was also a favorite pastime of filmmaker Joe Rees. With his San Francisco–based operation, Target Video, Rees was the West Coast’s answer to TV Party, bringing punk groups into his studio or orchestrating bizarre shows, the most oft-talked-about being 1978's The Cramps: Live at Napa State Mental Hospital, during which female patients swarm around Lux Interior as he croons, "Somebody told me you people are crazy, but I’m not so sure about that."

This year, Target Video was officially snuggled into the bosom of a fine-art institution when it was included in the Getty’s "California Video" exhibition, a generous group show that traced the significant developments of video art in California, and included heavyweights Eleanor Antin, Mike Kelley, John Baldessari, Martin Kersels and eccentric tag team Harry Dodge and Stanya Kahn. The valley that separates video art and promotional music videos is vast — the former started in the 1960s as a way for artists to use time as a canvas, while the latter, despite the creativity of directors like Spike Jonze and Michel Gondry, are promotional tools. But the resurfacing of music-video art has allowed for crossover between the two genres and can lead to strong differences of opinion. (Getty curator Glenn Phillips believes that Joe Rees' Target Video has artistic merit, while L. A. Weeklyart critic Doug Harvey does not: "... Conspicuous in its absence, especially considering the inclusion of such nonartsy material as the S.F. punk archives of Target Video ...")