The Super Bowl Crew Not So Ready for Their Close-Up

James Brown, Boomer Esiason, etc. — all looked like they’d slathered skin-toned frosting on their mugs just before air. Makeup people, I feel for you in this new crisp-resolution world.

And now, some Super Bowl thoughts. I watched the festivities in North Carolina at my parents’ house, where they have succumbed to HD evangelism. Although one’s first reaction to seeing the high-def picture is an almost infantlike “Oooh, shiny,” that’s not necessarily a good thing when it’s about the makeup on a bunch of barrel-chested, shouting football announcers. The CBS crew — James Brown, Boomer Esiason, etc. — all looked like they’d slathered skin-toned frosting on their mugs just before air. Makeup people, I feel for you in this new crisp-resolution world: You’re existentially asking yourself, “What is a true facial imperfection?” And it looks like rain defeats the purpose of HD too, considering the many bespattered camera lenses that couldn’t prevent action-obliterating smeariness or the pointillistic droplet arrays that called attention to themselves over the players in the background. Prince, meanwhile, was so mesmerizing in the halftime show — proving once and for all that an emphasis on musical performance over I’m-playing-for-millions glitz will always prevail — that he damn near made you believe he had opened up the heavens himself in Florida that day for “Purple Rain.” As for the commercials, one sensed a welcome lack of star power — save for the truly shocking and funny Dave-Oprah joke — and a reversion to just trying to get an honest laugh. Bud Light scored a few times (mainly with the rock/paper/scissors last-beer-in-the-tub standoff), Snickers picked the funniest, least offensive version of its homo-panic Lady and the Tramp–like tale of two bearish mechanics sharing a candy bar (although they still provoked Internet outrage), and GM’s tale of an assembly-line robot’s nightmare of being fired was breathtaking enough to have made Kafka, Marx andAsimov teary with laughter.

 
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Box Office

  1. Star Trek Into Darkness, 70.6 mil, 84.1 mil
  2. Iron Man 3, 35.2 mil, 337.1 mil
  3. The Great Gatsby, 23.4 mil, 90.2 mil
  4. Pain & Gain, 3.1 mil, 46.6 mil
  5. The Croods, 2.8 mil, 176.8 mil
  6. 42, 2.7 mil, 88.7 mil
  7. Oblivion, 2.2 mil, 85.5 mil
  8. Peeples, 2.1 mil, 7.9 mil
  9. Mud, 2.1 mil, 11.6 mil
  10. The Big Wedding, 1.1 mil, 2.2 mil
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