Shades of Brown
The L.A. Times’ Latino problem
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“I think they see [Latinos] as a base to be covered rather than the future of the city,” says USC’s Gutierrez. “They’ve got to decide if they want to be part of the future of Los Angeles or part of its history. And if they want to be part of its future, they have to make fundamental changes in how they do things.”
At least new publisher Hiller is talking about the problem, even as he addresses plummeting circulation and revenue figures, a revolving door of editors and publishers, and an overwhelming sense that the paper’s very survival is in doubt. Now if he and new editor James O’Shea can only do some research, starting, perhaps, with the del Olmo papers. He might begin with this message, from a seasoned reporter participating in the 1999 discussion over the word “Latino”: “well, at least we aren’t arguing about the use of the term ‘hispanic,’ ” the staffer wrote. “may it always be used elsewhere .?.?.”
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