Moving Pictures
LAFF flips the script
“Partly, it’s an indication that people feel more comfortable with us after a certain amount of time,” adds Rosen. “When I was trying to get people to have their world premieres here five years ago, I was going on faith. I hadn’t even been to the festival before. So, I think there’s a sense in which people have worked with us, have seen what the festival is doing and have a sense that there’s integrity here. Some of these filmmakers we actually have relationships with — they’ve screened here before and they want to come back.”
At the end of the day, Rosen and Raddon agree, it’s all about knowing your audience, and being willing to challenge them a bit too.
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Says Rosen: “As programmers, it’s partly our job to say, ‘I think these films are important and deserve to be seen.’ But I don’t think you can have the arrogance to say, ‘These are the films — like them or leave them.’ It’s a dialogue, because the audience is part of the festival. It’s not like we’re curating a modern-literature book series. We’re creating an event that we want people to come to.”
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