Over the Hedge and Under the Radar 

Mapping today’s kiddie-movie landscape

Wednesday, May 17 2006

Last month at Sprockets, a lively children’s-film festival mounted annually under the aegis of the Toronto Film Festival, my 8-year-old and I got a sneak peek at Over the Hedge, an environmentally correct PG charmer presumably conceived as a great white hope for DreamWorks, and now a great white hope for the distributor’s new minder, Paramount. To judge by the rapturous response from a theater full of unstereotypically amped Canadian kids, it’ll be a hope fulfilled, and then some. Like the movie’s personable co-director Tim Johnson, who connected with his preteen audience so well that the post-screening Q&A proved unstoppable, Over the Hedge is deftly held together by bags of good humor and zany action sequences, tethered to a heartfelt conviction that green is good and family is better.

It doesn’t hurt that the characters — lovable multiculti creatures with astonishingly movable fur who emerge from winter hibernation to confront a wall-high hedge that divides them from a spanking-new suburban hell — are lifted from a popular long-running comic strip by Michael Fry and T. Lewis. Sucked into the pleasures of processed foods, video games and other treasures of the consumer society by a smooth-talking raccoon (Bruce Willis) with his own secret agenda, the animals take to raiding the human goodies, opposed on their own side by a cautious turtle (Garry Shandling) with a built-in bullshit detector, and on the other by a shrieking, power-suited community macher (Allison Janney) and her exterminator sidekick (Thomas Haden Church). Inevitably the critters learn better, but not before a nasty brush with those twin scourges of 21st-century childhood: truncated attention spans and junk-food-inspired obesity.

With its clever script smartly tailored to fit all ages, Over the Hedge kept me nicely fed and watered too. But given the movie’s unimpeachable message that slow is better and we should eat to live not live to eat, should I be disgusted or amused that the clear audience favorite among the characters was Hammy (Steve Carell), a hyperactive squirrel who’s clearly off his meds? Or that DreamWorks, which is working hand in glove with the dread McDonald’s to promote next year’s Shrek 3, is currently knee-deep in soul-searching about whether its jolly green giant (no sylph to start with) should be seen scarfing down Big Macs or those wan little salads the food chain sells to all of 100 kids a year? I suppose we ought to be grateful for any signs of industry ambivalence toward the junk purveyors who prop it up via product placement and tie-ins, especially now that movies like Over the Hedge are turning out to be more reliable cash cows than your average Tom Cruise actioner. Like Ice Age: The Meltdown, whose stout legs at home and abroad surprised even its distributor, Fox, Over the Hedge is stuffed with the de rigueur features that have enabled studios to cobble together a new mass audience in an age ruled by niche marketing: cute, cutting-edge CGI animals, voiced by A-list stars who can be easily replaced worldwide by local actors; cozy family values; worthy PSAs for the planet; and hip jokes for older teens and adults. Whether this is just another swing of the box-office pendulum or an enduring wave of the future is fodder for the usual breathy trend forecasting, and not just in the trades. Just days after Variety suggested that, with 14 CGI-animated movies either in theaters or scheduled for release in 2006, the market might be reaching saturation — even though “neither Pixar nor DreamWorks Animation has had a CG toon that grossed less than $360 million in worldwide B.O.” — the Los Angeles Times ran a piece confidently predicting bigger profits from animated family films to come.

That’s not a terrible thing. Over the four or five years that my mini-critic and I have been faithfully attending studio children’s movies, some of the best and/or most successful have been CGI or part-CGI animated, including Finding Nemo, Toy Story, The Incredibles, The Iron Giant (inexplicably, a flop), Spirit: Stallion of the Cimarron (a huge hit with both sexes at my daughter’s preschool), Howl’s Moving Castle and that other Miyazaki gem Spirited Away, The Chronicles of Narnia, Wallace & Gromit, Charlie and the Chocolate Factory and, of course, the Harry Potter franchise. Mind you, we’ve also waded miserably through acres of lazy and derivative (though still lucrative) chaff — Chicken Little, Shark Tale, Robots, Madagascar and its even cheesier knockoff, The Wild — to get to the wheat. But at their imaginative best, CGI-animated movies have gone a long way toward rescuing children’s storytelling from the rut of drearily responsible “relevance” (kids learning the hard way how to face life with dead or deadbeat parents, or schoolyard bullies, or poverty) in which it’s been stuck. Children will always love fantasy, and I’m sure that this is why, despite a marketing blitz from Starbucks and a vivacious performance from its young star, Akeelah and the Bee bombed, and why movies as sharply divergent as Narnia and Freaky Friday bloomed into international hits.

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