Art As Its Own Reward
New Image changes address but retains its attitude
Having just relocated to her new storefront space nestled behind a tangle of ivy and wrought iron just south of Santa Monica Boulevard at 1005 N. Fairfax Ave., Goldberg continues to forge on without the aid of a financial backer or any real corporate sponsorship (small magazines and clothing labels help with invites and vino at openings). Keeping the doors open when you’re doing it by your lonesome is always a very real struggle. Add to that the recent surfeit of biannual/international invites to so many whom she first showed locally, and one wonders whether Goldberg ever finds herself pining in the “where’s mine?” chair.
“Look, I get to nurture young artists, help them plant the seeds and watch them grow and develop. For me, that’s the ultimate in personal growth and very much it’s own reward. I’m surrounded by amazing art all the time, and that’s really important to me. I mean, honestly, what could be cooler than that? Ultimately, it’s as close as I get to having the straight gig.”
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