Nor does she intend for Bush's postSeptember 11 aphorisms ("No Evil-doers" appears across women's bikini briefs) to be literally interpreted. "We're really marketing the message of the moment," she says. "'Evil-doers' can mean anything to anyone -- they can be those girls who were mean to me in third grade."
For now, BushWares markets solely through the Web at www.bushwares.com, with sales concentrated among e-consumers in California, Texas, New York and Florida. One has only to read Kotch's lips to figure out where she plans to turn for her next inspiration: "The original George is in development," she says.