By Hillel Aron
By Joseph Tsidulko
By Patrick Range McDonald
By David Futch
By Hillel Aron
By Dennis Romero
By Jill Stewart
By Dennis Romero
It‘s important to realize that the impossible diversity of L.A.’s 2nd Council District came about 15 years ago as a move aimed at dumping Joel Wachs. The suave, cosmopolitan Wachs was seldom popular with his council colleagues. And never less so than in 1986, when the death of Councilman Howard Finn during a planning hearing gave the senior council members a ghoulish opportunity to create a new Latino-majority council district near downtown.
And, while they were at it, to try to rearrange Wachs‘ district so he could never be re-elected. The idea was to reduce Wachs’ middle-class southeast Valley constituencies and hand him two new segments: impecunious, Latino Arleta and the Anglo-majority horsy and Harleyish semirural areas of Sunland-Tujunga. Wachs responded by showing up at Sunland hoedowns in jeans and brand-new single-stitch Tony Lamas and playing the dancing fool. His bedazzled new constituents re-elected him to three more terms and he might have served another, if not for term limits. But Wachs‘ poor showing in this year’s mayoral primary caused him to retire and take a job in New York. His district, with its increasingly Latino north-central portions, is now more diverse than ever.
Now, 30 years after Studio City good-government advocates persuaded young lawyer Wachs to run, two utterly contrasting candidates seek his office on December 11. One is Latino, the other Anglo. Each has a home constituency that probably represents well under 40 percent of the potential vote -- one in Anglo areas, the other in Latino country. Each must find enough votes from at least one of the district‘s other remaining two regions to win. Thirty-eight-year-old Tony Cardenas, the first Latino in the San Fernando Valley to be elected to the Assembly, is waging war on former City Hall bureaucrat Wendy Greuel, 40. Greuel is earnest and exudes competence, Cardenas oozes drive and controversy. Greuel, recently an executive of the DreamWorks entertainment empire, was an aide to former Mayor Tom Bradley and held a senior position in Bill Clinton’s Department of Housing and Urban Development agency. Although she has long lived in increasingly Latino Van Nuys, she‘s linked in the minds of many with the Bradley-era Westside-coalition politics of progressive outreach. She’s well-liked in the environmental community: “I sit on the board of the Tree People; I‘m endorsed by the Sierra Club.” And she has Representative Lucille Roybal-Allard’s and City Councilman Ed Reyes‘ endorsement as well. But otherwise, she hasn’t much identity in the Latino community. She says that “high-propensity voters are expected to” go for her. Which means, actually, more affluent Anglos. This might include many of the 30 percent of the district‘s voters who are Republican, as well as the lion’s share of the 50 percent overall who vote Demo-cratic. This creates a difficult paradox a for Greuel. While her background is in some ways more progressive than that of Cardenas, if she is to attract the older, homeowner voters of Van Nuys and North Hollywood, she may have to somehow run to the right of a competitor whose campaign strategies have included handing out American flags after the September 11 disaster. At the same time, she can‘t turn off the more liberal Democrats of Studio City who were long Wachs’ core support.
It was, apparently, in her attempt to square this particular circle that Greuel took her major campaign tumble so far. In the minds of those who oppose the idea, both candidates could more strongly oppose Valley secession.
Greuel, however, according to those present, was least persuasive against secession when the candidates appeared before the county Federation of Labor‘s COPE board. The result, surprising to some, was that Cardenas got the COPE endorsement.
In fairness to Greuel, this endorsement could have partly been an attempt to heal the rift between county labor and Cardenas that dates to even before the assemblyman’s endorsement of Jim Hahn against the County Fed‘s mayoral candidate, Antonio Villaraigosa. Yet it could turn some liberal voters from Greuel.
But if Cardenas wins, he’d be the first Latino to represent a Los Angeles council district that lacks a solid Hispanic majority. He claims the rapidly growing 2nd‘s population is around 50 percent Latino, Greuel says the figure is more like 30 percent. In any case the highest likely Latino turnout could be in the neighborhood of 20-plus percent. Which means that even if Cardenas carries his community, he’ll need many more votes to triumph.
Assuming he‘s not going to concentrate on liberal white bastions like Studio City, he’ll need to win the blue-collar hearts and minds of the Sunland-Tujunga area. And if Greuel, similarly, wants to avoid the tough job of selling herself as the best choice for the Latino community, she‘ll need the same voters.
Greuel has an unusual qualification for getting votes in this district which, oddly enough, seems to be underplayed in her campaign literature. It’s the terrific work she did bridging the gap between the bureaucracy of this earthquake-stricken city and that of the Clinton administration in 1994.
“Remember ghost towns?” Greuel says. She claims it was her follow-through that helped funnel the many millions it took to erase those ugly reminders of the Northridge quake, far faster than the Bay Area could deal with the leavings of its 1989 seismic tragedy.