“We’re not that pure of an Internet company that we don‘t care about profits,” says Dorf, emphasizing that, first and foremost, the club needs to make money, which means providing an atmosphere where folks feel comfortable sloshing down beverages. Accordingly, the Knit religion is far from Islamic, having sponsored festivals in partnership with Player’s cigarettes, Johnnie Walker, Dewar‘s and Absolut.
Well, nothing goes with jazz like booze and cigs. But you have to be a trifle nervous about the future when, as he frequently does in interviews, Dorf begins to rhapsodize about the organizational mastery of Disney Co. It may be no coincidence that his first foray away from New York has landed the Knitting Factory only about three miles from the little house where Uncle Walt had his first studio back in 1923.
And if, when in town, Dorf craves the kind of Magic Kingdom inspiration he might draw from a flick at Disney’s El Capitan Theater or a browse through the Disney Store, all he‘ll have to do is walk out the door. They’re almost right across the street.
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