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Poquito Soul 

Chicanismo and the East Side Sound

Wednesday, Sep 1 1999
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Courtesy of Gordo Enterprises, Rudy 'Puppet' Fuentes and Bobby EspinosaEARLY IN 1965, CANNIBAL AND THE Headhunters, a Chicano vocal quartet out of East Los Angeles, took "Land of a Thousand Dances" to No. 30 on the pop charts, shutting down a version by their archrivals Thee Midniters (which reached No. 67) in the process. It was the third national hit in less than a year for acts under the banner of label boss Eddie Davis -- the others were the Premiers' "Farmer John" (No. 19) and the Blendells' "La La La La La" (No. 62), both in 1964 -- and marked the apex of the West Coast East Side Sound that had been evolving since the late 1950s.

Today, the Chicano influence on rock & roll is all but ignored, conventional wisdom being that it jumps from Ritchie Valens to Los Lobos, with nothing in between. But in their day, those three records (and others) gave voice to the burgeoning Mexican-American population in Southern California and resonated well outside their barrios. The recent release of four volumes of compilations called The West Coast East Side Sound (Varèse Vintage) thus fills a crucial void, though it will take several volumes of San Antonio rock and rhythm & blues from the same era to complete the task.

The East Side contribution to rock is overlooked partly because it wasn't a distinct sound. Sometimes it wasn't even instantly identifiable as Chicano -- but that was the whole idea. The diversity here is nearly as impressive as the fact that, somehow, these records are of a piece. The guitar sound drew from the same sources (especially the Cuban ballad "Malagueña") as surf music. The screaming saxes fly right out of jump blues. Rooted in doo-wop and Motown, many East Side acts were vocal groups, backed by anonymous bands. Whether embracing tenderness, machismo, innocence, loneliness, romance or unabashed teenage fun, the lead voices dripped with intimacy and sincerity at their best (though at their worst they crossed into treacly melodrama). The vocal harmonies of the Salas Brothers ("One Like Mine," "Leaving You" and others) derived from the popular Mexican Trio Los Dandys, but others reveal no accent at all. Many of these songs (the Romancers' "Take My Heart," with Andy Tesso's jumpy guitar) utilize Latin or Latin-influenced rhythms, but most stick to the era's rock and R&B beats. The cool soul-jazz of organist Jimmy Smith and pianist Ramsey Lewis were influences. The New Orleans sound figured prominently, while groups like the Romancers successfully made the transition from surf and hot rod to English Invasion, garage and folk-rock.

The songs were often derivative, their sources dizzyingly eclectic, and sometimes suspect to rock aesthetes -- Willie G's "Brown Baby" comes from Hugh Masekela's "Grazing in the Grass," and the Atlantics' "Sloop Dance" shamelessly rips off the McCoys' "Hang on Sloopy." The East Side presence can be subtle, almost subliminal; as Ruben Guevera wrote of Li'l Julian Herrera's 1956 doo-wop ballad "Lonely, Lonely Nights," the precursor to these sides, "Something about it -- the accent, the voice, the attitude -- made it different. It was Chicano rock."

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East Side groups have had notable influence on mainstream rock, from War's black 'n' brown funk to Tower of Power's horn-based sound. Santana's version of Willie Bobo's "Evil Ways," which was shelved soon after it was recorded, would probably have languished there had the Village Callers' take (with much stronger vocals) not become a regional hit in San Francisco. The East Side ethos, that combination of Mexican-flavored tunes alternating with straight-ahead rock, informs much of what Los Lobos does today.

That particular aesthetic dominated Eddie Davis' labels -- Rampart, Faro, Gordo, Linda, Valhalla, Prospect and Boomerang. Davis' career represents classic, seat-of-the-pants music-bizzing. The former child actor was a restaurateur and nightclub owner when he bankrolled his own four-song demo, including "I Was a Teenage Brain Surgeon for the FBI." Davis started his own label to record actor Kenny Miller, who appeared in the 1957 I Was a Teenage Werewolf, but didn't focus on Chicano-oriented sounds until 1962, when he began working with the Mixtures and the Romancers.

The Mixtures -- whose members were Asian, white, Puerto Rican, Mexican and black -- were the house band for the Friday Night Dance that Davis co-sponsored with radio station KRLA at Rainbow Gardens in Pomona. Davis also attracted bands to his labels via his TV show, Parade of Hits. When manager-producer Billy Cardenas tried to book his band the Romancers there, Davis found himself a new partner. Cardenas became his A&R man and co-owner of a club in Fullerton called the Rhythm Room. With a dazzling lead guitarist in Andy Tesso and a charismatic focal point in singer­rhythm guitarist Max Uballez, the Romancers had already scored a local hit with "Slauson Shuffle" for Bob Keane's Del-Fi Records (Ritchie Valens' label, which recorded most Chicano rockers who weren't signed to Davis). Uballez wrote, arranged and produced for his own band and others under the Davis umbrella.

With the L.A. County Latino population more than doubling between 1950 and 1960, and Chicano teens asserting their spending power through custom car clubs and snazzy threads, Davis aspired to create a Chicano Motown -- but he never limited himself to brown acts exclusively. Larry Tamblyn, both solo and with the early Standells, recorded for Davis; Tamblyn also produced the Premiers' 1966 fuzzfest "Come On and Dream" b/w "Get On This Plane." And Davis maintained two versions each, one black and one brown, of the Majestics and Atlantics.

CARDENAS ALSO BROUGHT DAVIS THE Premiers, with their infectious trash-rock remake of Don and Dewey's "Farmer John." Davis loved the swinging groove, courtesy of the Romancers, but felt the vocals needed camouflaging. So the Chevelles, a girls' car club that idolized the Premiers, came to the studio to party with the band. As they whooped it up, Davis played back "Farmer John" and recorded the festivities over them. He then plastered "Recorded Live at the Rhythm Room" across the label and made a hit out of the single and the club both. He turned the same trick with "La La La La La," the debut by Cardenas' other top group, the Blendells, though the catchy muted trumpet no doubt also helped sell it.

Davis spread those two singles by leasing them to major labels, but kept Cannibal and the Headhunters' "Land of 1000 Dances" for Rampart. Smooth, suave and badass, a product of two East L.A. housing projects, the quartet boasted impeccable street credentials. Frankie Garcia became known as "Little Cannibal" after biting a foe during a fight. (His older brother was already known as "Big Cannibal.") Once he joined the vocal trio Bobby and the Classics, they took the new name. Their second single was a cover of Chris Kenner's minor 1963 hit, which Cannibal had been singing with the "Naa, Na Na Na Naaa" hook ever since he'd forgotten the words once in concert and had to improvise. With the Blendells backing the singers, the record was all thrust, with a rock-solid beat, nice horns, a busy guitar and aggressive vocals. The group opened for the Beatles' second tour, backed by King Curtis' band (which played on subsequent Cannibal singles). They joined Wilson Pickett on Murray the K's 1965 Christmas Party at the Brooklyn Fox, and the next year, Pickett took "Land of 1000 Dances" into the Top 10 by speeding up Cannibal's arrangement. But like the Blendells and Premiers, Cannibal couldn't find a national follow-up and retreated to East L.A. In 1967, he quit music to attend college. He became a nurse, assisting AIDS research at the USC Medical Center until succumbing to the disease himself in 1996 at age 49.

Davis and Cardenas fell out when the national hits started coming. As Chicano activism grew in the '60s, East Side artists like Willie G responded with records such as "Brown Baby." But the Vietnam War, that great annihilator of working-class youth, claimed so many musicians. By the time they came back -- if they came back -- rock & roll had gone freaky, and Chicano pop was fragmenting. The last hurrah was El Chicano's 1970 "Viva Tirado (Part 1)." The burbling instrumental was actually a demo by the Latino house band of a Japanese restaurant. In climbing to No. 28 nationally, it set off a comedy of errors among Davis, the band and the major-label subsidiary that licensed it. Davis became unhinged, destroying everything he had concerning the music biz -- contracts, press materials and clips, and, gasp, even the masters of all those great records. Davis didn't release another record until 1977. He died in 1994. These four CDs are drawn from old 45s rather than master tapes, but nothing can blunt their strutting cries for respect, understanding and a place in the warm California sun.

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